I recently returned from Salt Lake City and an exciting few days at Omniture Summit. This year’s event didn’t disappoint – about 2,000 interactive marketers attended keynote and breakout sessions, partied to Maroon 5 and even enjoyed some Utah skiing. I was sorry to miss the skiing – but enjoyed the rest of the festivities for sure. Thanks and congrats to CEO Josh James and the Omniture team for putting on such a great conference.
Omniture is an excellent partner – and our technologies work together in very compelling ways. At Summit, we introduced our new Live Content for Omniture integration. In fact, our Chief Operating Officer Scott McCorkle took the big stage to announce this exciting new capability.
You might be asking, “What is Live Content?” In short, it allows marketers to render and control content at the time of open, instead of at the time of send. Think about that for a second, you can control content at the time of open. So, when inventory levels change or your special offer has expired, no problem – you can still deliver relevant and appropriate content to the subscriber even if they open the email a couple days after your send. Now that’s powerful!
For Omniture Test & Target users, you can quickly test and optimize website designs, content, and marketing campaigns and leverage these insights directly into the content being rendered within your email campaigns. See the following diagram to get a better sense of the workflow.
This game-changing functionality can bring your email relevancy, timeliness and effectiveness to an entirely new level. You can provide subscribers a consistent experience across email, landing pages, and your entire website – and most importantly, increase email conversions by leveraging continually optimized content from your website. Very cool!
Feel free to contact me or an ExactTarget representative to learn more about this exciting integration.
Omniture is an excellent partner – and our technologies work together in very compelling ways. At Summit, we introduced our new Live Content for Omniture integration. In fact, our Chief Operating Officer Scott McCorkle took the big stage to announce this exciting new capability.
You might be asking, “What is Live Content?” In short, it allows marketers to render and control content at the time of open, instead of at the time of send. Think about that for a second, you can control content at the time of open. So, when inventory levels change or your special offer has expired, no problem – you can still deliver relevant and appropriate content to the subscriber even if they open the email a couple days after your send. Now that’s powerful!
For Omniture Test & Target users, you can quickly test and optimize website designs, content, and marketing campaigns and leverage these insights directly into the content being rendered within your email campaigns. See the following diagram to get a better sense of the workflow.
This game-changing functionality can bring your email relevancy, timeliness and effectiveness to an entirely new level. You can provide subscribers a consistent experience across email, landing pages, and your entire website – and most importantly, increase email conversions by leveraging continually optimized content from your website. Very cool!
Feel free to contact me or an ExactTarget representative to learn more about this exciting integration.
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