Per my last post, I am fascinated by the challenges facing our US Postal Service. Just yesterday, Postmaster General John Potter went before Congress to request the removal of the annual appropriation bill rider (added in 1983) that requires the Postal Service to deliver mail six days each week.
Unfortunately, desperate times call for desperate measures. No mail delivery on Saturdays or perhaps Tuesdays as suggested would create a massive paradigm shift for marketers who leverage direct mail. Certainly makes delivering timely and relevant content that much more difficult.
Personally, I hope that we are able to maintain mail delivery six days per week. If not, the name snail mail will take on new meaning!
Unfortunately, desperate times call for desperate measures. No mail delivery on Saturdays or perhaps Tuesdays as suggested would create a massive paradigm shift for marketers who leverage direct mail. Certainly makes delivering timely and relevant content that much more difficult.
Personally, I hope that we are able to maintain mail delivery six days per week. If not, the name snail mail will take on new meaning!
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