The below message was sent to all ExactTarget clients March 2, 2010. For additional information on the acquisition, visit www.ExactTarget.com/Connected
Today is a historic day for ExactTarget and our clients! We are taking an enormous step forward in helping you bring together all forms of interactive communications and drive deeper customer engagement by combining the power of email marketing and social media.
I am excited to announce ExactTarget has completed the acquisition of CoTweet, the enterprise leader in helping businesses connect with customers via Twitter. CoTweet is an amazing software company that powers the Twitter campaigns of big brands like Microsoft, McDonald's, Sprint, Ford, Dell, Pepsi, Whole Foods, Intuit, Salesforce.com, USA Today and Coca-Cola. CoTweet's Web-based collaboration platform provides a single dashboard that allows multiple users to track conversations, assign roles and create follow-up tasks through workflows and simple case management. As one of the earliest Twitter pioneers, CoTweet has developed one of the closest direct relationships with Twitter and has earned the trust and admiration of the social media world.
CoTweet brings tremendous social media capabilities to ExactTarget and will operate as a business unit of ExactTarget in San Francisco focused exclusively on social media product development. CoTweet Co-Founder and Chief Executive Officer Jesse Engle will lead the team and report directly to me as we work to quickly invest additional resources to establish our Social Media Lab - where we'll develop new innovations to help you harness the collective power of CoTweet and ExactTarget to increase customer engagement. To learn how you can leverage the power of ExactTarget and CoTweet together, visit ExactTarget.com/Connected. Click here to start using the free beta version of CoTweet or visit CoTweet's enterprise innovator's page to learn how you can access richer analytics, conversation history and drive even higher levels of engagement with their enterprise edition.
Today's announcement is the realization of the continued evolution of interactive marketing. We look forward to working with the CoTweet team to deliver new innovations and help drive your business by bringing together the power of email marketing and social media. Thank you for your continued partnership.
Email Marketing Meets Social Media - ExactTarget & CoTweet from ExactTarget on Vimeo.
Today is a historic day for ExactTarget and our clients! We are taking an enormous step forward in helping you bring together all forms of interactive communications and drive deeper customer engagement by combining the power of email marketing and social media.
I am excited to announce ExactTarget has completed the acquisition of CoTweet, the enterprise leader in helping businesses connect with customers via Twitter. CoTweet is an amazing software company that powers the Twitter campaigns of big brands like Microsoft, McDonald's, Sprint, Ford, Dell, Pepsi, Whole Foods, Intuit, Salesforce.com, USA Today and Coca-Cola. CoTweet's Web-based collaboration platform provides a single dashboard that allows multiple users to track conversations, assign roles and create follow-up tasks through workflows and simple case management. As one of the earliest Twitter pioneers, CoTweet has developed one of the closest direct relationships with Twitter and has earned the trust and admiration of the social media world.
CoTweet brings tremendous social media capabilities to ExactTarget and will operate as a business unit of ExactTarget in San Francisco focused exclusively on social media product development. CoTweet Co-Founder and Chief Executive Officer Jesse Engle will lead the team and report directly to me as we work to quickly invest additional resources to establish our Social Media Lab - where we'll develop new innovations to help you harness the collective power of CoTweet and ExactTarget to increase customer engagement. To learn how you can leverage the power of ExactTarget and CoTweet together, visit ExactTarget.com/Connected. Click here to start using the free beta version of CoTweet or visit CoTweet's enterprise innovator's page to learn how you can access richer analytics, conversation history and drive even higher levels of engagement with their enterprise edition.
Today's announcement is the realization of the continued evolution of interactive marketing. We look forward to working with the CoTweet team to deliver new innovations and help drive your business by bringing together the power of email marketing and social media. Thank you for your continued partnership.
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