Relationships & Results

Earlier today we announced our acquisition of Frontier Digital in Sao Paulo, Brazil, marking our entry into Latin America. The acquisition provides incredible opportunity to bring the power of ExactTarget to a fast growing region of the world and brings the best minds in Brazil’s interactive marketing industry to the ExactTarget team.

Edson Barbieri, cofounder and CEO of Frontier Digital, will lead our efforts in the region as Managing Director, ExactTarget Brazil.  Edson is a veteran Brazilian marketer who has helped define interactive marketing in the region and has led Frontier Digital to become Brazil’s leading provider of email, mobile and social media marketing in the region.  As the newest member of the ExactTarget family, Edson will lead our growth throughout the region to serve regional and global clients looking to expand and evolve their interactive marketing in the region.

Brazil is a dynamic, fast-growing market that presents tremendous opportunity for marketers to connect with consumers online. Forrester called Brazil the growth engine behind the Latin American Internet economy and one of the top 20 fastest-growing global economies. 

Our investment in Brazil reflects our commitment to providing marketers around the world with local expertise, global solutions and the most powerful interactive marketing platform to deliver results across email, mobile, social media and the Web. 

Join me in welcoming Edson and the more than 50 Frontier Digital team members to the ExactTarget family!