What a historic day for ExactTarget! Ten years ago today, we filed ExactTarget LLC with the state of Indiana. Chris Baggott, Peter McCormick and I had a vision to help marketers leverage data to connect with their customers via email. We were convinced that this emerging channel would help businesses of all sizes deepen customer relationships through targeted and relevant communications. Starting a web-based software company in late 2000 seemed crazy to many - the internet bubble had burst, the economy was struggling and the three of us were first time software entrepreneurs. Long odds for sure.Fortunately, we were able to convince many talented friends and colleagues to join us on this journey. We redefined the industry by building powerful and easy to use software that empowered marketers and democratized the software industry. Like Salesforce.com, we put powerful tools in the hands of small businesses - and over time, built advanced capabilities that met the needs of the most sophisticated marketers in the world. The power of Software as a Service (SaaS) - one platform meeting the needs of all market segments.
In an effort to not write a book here (I'll save that for retirement!) - let me just say thank you to the countless number of employees, contractors, vendors, investors, clients and partners who have contributed to ExactTarget. I am so grateful for the friendships that have formed - and the opportunity to live out this dream. Today, we have over 800 employees around the globe - and have the great luxury of serving many of the world's leading companies. Thank you for the privilege. We look forward to many more years of innovation and delivering outstanding results for our clients.
Cheers,
Scott
Comments for ExactTarget Turns Ten!
blog comments powered by Disqus