In this new paper:
10 Ideas to Turn Data Into Results, we collaborated with top
industry experts like Microsoft, Adobe, SAP, ATG, Web Analytics
Demystified and others to discuss how companies of every size and
industry are integrating their marketing technologies. I couldn’t
be more excited about their insights into email, customer
relationship management (CRM),...Read More »
Send Email to Cell Phone
Ready to think about integrated digital marketing technologies but
not sure where to start? Don't worry, you're not alone! So many
organizations know that integration makes sense but for whatever
reason haven't taken the first step.
In this new paper:
10 Ideas to Turn Data Into Results, we collaborated with top
industry experts like Microsoft, Adobe, SAP, ATG, Web Analytics
Demystified and others to discuss how companies of every size and
industry are integrating their marketing technologies. I couldn’t
be more excited about their insights into email, customer
relationship management (CRM),...Read More »
In this new paper:
10 Ideas to Turn Data Into Results, we collaborated with top
industry experts like Microsoft, Adobe, SAP, ATG, Web Analytics
Demystified and others to discuss how companies of every size and
industry are integrating their marketing technologies. I couldn’t
be more excited about their insights into email, customer
relationship management (CRM),...Read More »
Do you think that email is a thing of the past? If so,
according to the new Nielsen study you need to think again.
Twenty-five minutes out of every hour spent on U.S. mobile internet
is dedicated to email, dominating all other categories such as
social networking, entertainment, and news. Mobile phones are no
longer strictly used for dialing a friend, cell phone text blasts,
or playing games. They are a great way for companies to implement
one to one marketing campaigns through email marketing
software.
When planning their next internet email marketing campaign,
businesses need to take into...
Thinking about using mobile
coupons? If you are, here are 5 things you absolutely must know
about planning and managing a successful mobile coupon
strategy.1. Make the Offer Relevant to the Consumer. “Opt-in mobile marketing has an enormous potential if done responsibly and is specifically focused on the stores/restaurants that matter to each consumer,” said Alistair Goodman CEO of 1020 Placecast.
A recent study conducted by Harris Interactive of more than 2,000 adults measured cell phone owner preference levels and receptivity for opt-in mobile marketing messages from...Read More »
As reported in last week’s online issue of
MEDIAWEEK, “8.6 million (or 8 percent) of U.S. households
currently acquire coupons via text messages and/or email.” This
finding is from a recent report from Scarborough Research.
The article noted that “a number of factors have contributed to the increasing use of text or e-mail coupons, such as the increased usage of cell phones and other personal communications devices, which allow consumers to access offers at the point of purchase. And because consumers must opt in to receive the coupons, they tend to be more targeted.”
Gordmans’ Birthday... Read More »
The article noted that “a number of factors have contributed to the increasing use of text or e-mail coupons, such as the increased usage of cell phones and other personal communications devices, which allow consumers to access offers at the point of purchase. And because consumers must opt in to receive the coupons, they tend to be more targeted.”
Gordmans’ Birthday... Read More »
Normally cell phone usage is fronded upon within the entertainment
industry. When you attend a concert, play, or movie the
audience is normally told more than once to turn off their cell
phones. The fact of the matter is people are bringing cell
phones to these events, and they are probably even using them for
texting purposes during the show. Why not use this to your
advantage and engage your audience using SMS text marketing?
The Indianapolis Symphony is a great example of using text
marketing within the entertainment industry. In an attempt to
engage a younger crowd the symphony had its...Read More »
The Indianapolis Symphony is a great example of using text
marketing within the entertainment industry. In an attempt to
engage a younger crowd the symphony had its...Read More »
Here's a topic that comes up quite a bit: What constitutes a
wireless domain?
As instructed by the FTC and per CAN-SPAM, the US federal anti-spam law, the FCC publishes a list of wireless domains. Your ability to send commercial mail to those domains is restricted; the legal requirements reference digital signatures; require a higher standard of affirmative consent (compared to CAN-SPAM). The intent is that "wireless domains", meaning devices like pagers and cell phones, should be spared certain types of messaging sans explicit consent.
This whole thing strikes me as odd. If the US standard...Read More »
As instructed by the FTC and per CAN-SPAM, the US federal anti-spam law, the FCC publishes a list of wireless domains. Your ability to send commercial mail to those domains is restricted; the legal requirements reference digital signatures; require a higher standard of affirmative consent (compared to CAN-SPAM). The intent is that "wireless domains", meaning devices like pagers and cell phones, should be spared certain types of messaging sans explicit consent.
This whole thing strikes me as odd. If the US standard...Read More »
There
is nothing better than an email that speaks specifically to
you.Emails that offer no interesting information or fail to offer me something I want usually end up in the trash folder pretty quickly. There is something about human nature in that we want to be “talked to” not “sold.” An email that is strictly promotional with no personalization is better off not being sent. Many times, it is these irrelevant emails that cause people to hit the unsubscribe or spam button.
One company that is particularly good at sending personalized emails is eBay. When I log on to eBay, I have no doubt that...Read More »
I've said for years that product recommendations really work BUT
only when the recommendations are relevant cross-sells to items
your customer has purchased in the past. The recommendation
should really compliment something the customer already has and the
recommendation should be recent.
Don't send a customer a recommendation for a cell phone accessory if the cell phone was purchased more than two years ago. More than likely, that recommendation is now irrelevant.
The great thing about email is if you aren't sure if this really increases purchase conversion, test out both methods....Read More »
Don't send a customer a recommendation for a cell phone accessory if the cell phone was purchased more than two years ago. More than likely, that recommendation is now irrelevant.
The great thing about email is if you aren't sure if this really increases purchase conversion, test out both methods....Read More »
A few weeks ago I was tasked with
picking up my sister up from the airport at 10:30 on a Monday night
because I was the closest geographically and that’s the caring,
loving older sister that I am. Assuming that the plane was going to
be delayed because I had an early meeting the next day (and that’s
the kind of luck I generally have), I got on Delta’s website to
check the status of her flight. While I was looking for a simple on
time, delayed, or canceled symbol next to her flight I saw
something even better –
Flight Status Notifications.
Delta.com has a One-Time Notification program that...
Read More »
According to ForeSee data published in this Media Post Article, cell phones will help
influence purchase behavior for shoppers in 2009. As more
subscribers' phone plans grow to include mobile messaging
(including SMS/text messaging and MMS) as a part of their
subscription cost, we might see a large spike in the amount of
influence an SMS has in the marketplace.
In the meantime, there are a number of ways retail operations can
incorporate SMS in your one-to-one marketing
strategy now to get ahead of this
trend. Here are just a few ideas:
In Stock Inquiry: subscribers in-store can
text in a...
Earlier this week, a "significant number" of the 75 million
AT&T customers received a text message encouraging them to
watch Tuesday night's Idol premiere. Not everyone on
AT&T received the message (i.e. our own Jeff Rohrs double checked his AT&T-powered iPhone
and confirmed that he didn't receive one), but enough subscribers
did receive the message to warrant the attention of the New
York Times (see full article here) and many folks complaining on
Twitter.
Some cell phone providers, such as Verizon and Cingular, send out
transactional messages (i.e. an alert that a bill is
due). I don't...
On Monday I gave insights into the last few days of the Email
Insider Summit. As promised here are my predictions and
recommendations of what the future holds.
First, I recommended that marketers should leverage cross-channel opportunities and trends. Forrester Research’s report on “The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012” says that “Overall growth of cross-channel sales is strong, far outpacing not only total retail but even eCommerce…” This leaves a huge opportunity for email marketers to leverage cross-channel selling opportunities. Retailers...
Read More »
Let’s be honest. Chris Martin leads a pretty charmed life. His band, Coldplay, has made him millions, he’s married to actress Gwyneth Paltrow, and he’s got a couple of cute kids with the (arguably) catchy names of Apple & Moses. So what’s a guy like that doing giving away Coldplay’s latest MP3 single, “Violet Hill,” for free via www.coldplay.com?
I have three words for you: fan email addresses.
You see, Coldplay’s single isn’t technically “free”—you have to provide your email address and zip code in order to receive a link, via email, to download the MP3. This bit of quid pro quo might be...
Read More »
I hate waking up in the middle of the night. But sometimes you just need to get a glass of water, find a midnight snack, or roll over so your right shoulder regains feeling. But twice in the past week I had to wake up for an entirely unacceptable reason.
Spam text messages.
You know what I’m talking about. You’ve nestled in for a few precious hours of sleep. You’re just about to hit a quality REM cycle…then…BZZZZZZZ. Your cell phone vibrates spastically on the end table two inches from your head. You’ve got a new text message.
Now you’ve got two choices. You can assume it’s a...
Read More »
There is a lot of expectation around mobile marketing. The ability to reach all those people on the move and interrupt them with our messages is oh so alluring. Yet there are some brutal realities that we need to face. Friday, eMarketer featured a story, Mobile Marketing Ready for Takeoff, that adds to the expectation. They did include some wise caveats stating that “delivering something of value to the user is just as important as how a mobile campaign looks”. But, this is permission marketing 101 and mobile marketing is no different. Just because the majority of people in...
Read More »
