According to a recent survey by Accenture, US home and auto insurance
customers are choosing digital sources for insurance quotes and
other related information more than ever before. While 76% of
consumers prefer to set up and pay for their insurance policies in
person with an agent, 58% indicated a preference for doing so via
the Web. (Respondents were allowed to choose more than one
answer.)
If consumers are seeking digital outlets and want to work directly with an agent, then why not make insurance agents’ jobs easier and give them the necessary tools?
How can insurance companies make it...
Read More »
There’s no
doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers in the UK and around the globe are no longer
sitting at their computers searching for information—instead, they
expect information to be available all around them. At the same
time, they expect that information to be relevant to their
lives.
It was
no suprise to us that Australians are leading the world in their
adoption of technology, and in partiular how they connect with
brands on mobile devices. The unparalleled adoption of smartphones
in Australia (49% of us own one!) means that today’s always-on,
hyper-connected consumer is placing demands on marketers that can
often seem bewildering. What was once seen as the "multi-channel
opportunity" is now a "cross-channel imperative" as our audiences
continue to adopt technology that opens up an increasing array of
brand engagement mechanisms.
Everything
was going fine. You had set up your email marketing campaigns
properly, all of your subscribers were double opt-in, you were
sending emails on the right frequency, and your content was exactly
what you had promised.
Do you
remember every business that has a stand in your local food market?
How about every conversation you had at a networking meeting? What
about all of the restaurants on the last street you drove on?
And so it begins again. The Consumer Electronics
Show is currently running in Las Vegas and is full of technological
advances and surprises. This year’s show boasts over 155,000
attendees and more than 3,000 exhibitors.
Big
Data seems to be the “big thing” right now. International Data
Corporation (IDC) recently released a 
Happy
Birthday to SMS! On this day 20 years ago, Neil Papworth sent the
phrase “Merry Christmas” from his computer to the Orbitel 901
handset of Vodafone’s Richard Jarvis, and so began the great SMS
race.
Each Thursday
at 11 a.m. EST, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus
Café.
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
Connections
2011 was all about the “Power of One,” and Geoff Ramsey of 
Turns
out, the law is pretty straight forward when it comes to
unsolicited SMS messaging. The courts have repeatedly held that the
TCPA (
I have recently started to
get more serious in the world of cycling.
Nearly every week, there's one piece of
snail mail I can almost bank (pun intended) on receiving--a letter
from one of my financial institutions (banks, credit card issuers,
investment brokers, etc.) enticing me to "go green" by opting-out
of print statements in favor of email statements.
