According to a recent survey by Accenture, US home and auto insurance customers are choosing digital sources for insurance quotes and other related information more than ever before. While 76% of consumers prefer to set up and pay for their insurance policies in person with an agent, 58% indicated a preference for doing so via the Web. (Respondents were allowed to choose more than one answer.)
If consumers are seeking digital outlets and want to work directly with an agent, then why not make insurance agents’ jobs easier and give them the necessary tools?
How can insurance companies make it...Read More »