No
matter the method - a typewriter with a fresh piece of paper, a pen
and an unopened notebook, a laptop or tablet - that empty page in
front of you can seem to make time stand still. What to
write? What to write. Ugh. Writing copy can seem
daunting. There truly is a reason why they call it "writer's
block" - because you can feel like there is literally a wall
between you and the page.
In
today's world, the marketer for smaller companies is now also
expected to be pithy, eloquent and clever in email, on Twitter, on Facebook, on Google+, in mobile messages, and every other...
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For the average small business,
incorporating social media can be truly daunting task.
Which social media outlet to update? One? All of
them? For...
Often times I think we tend to do
the same thing with our email marketing programs. Can't we
just let it be? The answer is not really...you have to sweat
a little in order to drive results. But keeping with our
theme, we can take it slow and focus on one thing at a...
So now that we've decided that
it's ok to focus on one aspect of your email marketing program at a
time, let's start with 
One of the...
Maybe I am
just a little too happy about the warmer weather... but I can smell
Spring in the air. The snow has finally all melted, the birds
are chirping, the days are getting warmer. Yes, Spring is in the
air. Granted my happiness may be a tad premature. As
the saying goes: if you don't like the weather in
Indiana just wait 10 minutes. We could easily have more
snow during the month of March. Whatever the case, I am
going with it. 
I don't know
about you, but I like to enjoy each holiday on its own and in
order. Especially in the Fall when the three big holidays
come hurtling at you back to back from the dark days of Fall:
Halloween, Thanksgiving and Christmas. I don't put out
Halloween decorations until October, I don't buy a turkey until
November and I don't really start planning for Christmas until
after Thanksgiving. I definitely do not shop
for Christmas presents in July! Who really does that
anyway? 
Wednesday was the first day of Fall - the
Autumnal Equinox. It's funny...one would think that when the
weather starts to cool down and the days become shorter that things
would start to slow down. But quite the opposite happens.
Fall is the time for holidays and holiday planning - Halloween,
Thanksgiving, Hannuka, Christmas and New Year's Eve - parties, open
houses, pitch-ins...you name it. They come at you fast and
furious and before you know it kids are at your door looking for
candy...while you sit inside your house in the dark hoping
they go away because you hadn't planned ahead and...
