Small Business. Big Results.
Monday, August 20, 2012
Thursday, August 11, 2011
There are hundreds upon hundreds of sales methodologies in the world. From the One-Minute Sales Person to Spin Selling. If you were boil them all together into one great big "keys to being a successful sales person" pot, it really comes down to just one thing - truly successful sales people have to be curious - about everything. My team often has to hear me expound on that very thing - in order to be successful, they have to be curious. They have to want to know more information about their customers than the next guy: information about their business, how they make money, their goals,...Read More »
Thursday, March 10, 2011
Some businesses have got it into their heads that once the...Read More »
Tuesday, February 8, 2011
For the average small business, incorporating social media can be truly daunting task. Which social media outlet to update? One? All of them? For...Read More »
Wednesday, September 22, 2010
I am one of those people who plant a vegetable garden. Keep in mind that gardening is supposed to be a stress reliever. Instead, every year I have more of something than one family can possibly eat. So then I have a tendency to become stressed about what to do with the abundance of veggies taking up space in my refrigerator. One can only give away so many tomatoes, squash and cucumbers. So I can - yes I am one of those people.
This year I was better prepared than in my previous attempts at homesteading. There are many who think that canning is a lost art known only by our grandmothers...Read More »
Wednesday, August 18, 2010
Often times I think we tend to do the same thing with our email marketing programs. Can't we just let it be? The answer is not really...you have to sweat a little in order to drive results. But keeping with our theme, we can take it slow and focus on one thing at a...Read More »
Friday, July 2, 2010
The data...Read More »
Tuesday, June 15, 2010
Trying...Read More »
Monday, May 10, 2010
There is that old saying that "everything
old is new again". This occurred to me the other day as we went
through some training on social media and ExactTarget's newest
family member - CoTweet. The key theme focused on
listening - listening to your customers. Social media
provides unique capabilities to do just that. Listen and
then respond. Take what you have learned through listening and
apply that to your email marketing programs.
It occurred to me that when it comes to right down to it...listening to your customers, your subscribers, your fans, your followers...that it all goes back to...
Friday, April 23, 2010
One of the...Read More »
Friday, March 12, 2010
Spring is also the time to think about Spring cleaning. I am one of those weird people that actually looks forward to spring cleaning. I like the idea of...Read More »
Friday, March 5, 2010
Everyone knows that I love to hear how our customers are using ExactTarget's application for their email marketing campaigns - especially when it is a great example of incorporating good design, call-to-actions, and cross sells - while still maintaining anticipated, relevant and personal content for subscribers. DineWise is a company that specializes in prepared gourmet meals delivered right to your door. They send both informational and promotional emails through ExactTarget. Check out this recent article on exactly what sets their emails apart.Read More »
Friday, February 5, 2010
Talking to clients, this same phenomenon easily takes hold of their email programs. All the best intentions to prep, plan, test, target, review, revamp are diminished by the need to get the email out the door. Poof! Another send...Read More »
Wednesday, January 6, 2010
Santa looked at his list, checked it twice and
probably thinks that I had been naughty not nice
lately...especially as it relates to blog entries. Like
everyone else during the holidays, time slips away from me like
grains of sand through my fingers. I can't seem to get a firm
hold on anything let alone get everything done in the time
allotted. This should be the time of year when we can slow
down and reflect upon our lives. Refresh, regroup and
This should also be the time when you can look at your email and 1-to-1 marketing programs - reflect, refresh and regroup - a time to...
Thursday, November 19, 2009
Do you clip coupons? Nowadays many people forgo the
ritual of sitting at the kitchen table clipping coupons.
I have to admit - I am a coupon queen. I sign
up for emails from my favorite stores for the coupons. I
print them out so that they are at-the-ready in case
I happen to go by that store during the course of my weekend
errands. I am the type of person that looks
forward to the weekend paper if only for the
I get excited at the end of a grocery shopping trip when I can gaze fondly on the receipt and the long list of coupons that were used. On those big grocery excursions, I...
Wednesday, November 11, 2009
The weird thing...Read More »
Monday, October 26, 2009
Unfortunately in the world of email marketing, you need to start planning your holiday email program now - today...Read More »
Wednesday, October 14, 2009
8:30am - 50% of consumers consider non-permission email from companies that they are familiar with as Spam...that number has doubled year over year.
8:45am - what are they keys to growing your subscriber base? Asking basic questions of your subscribers...do they want to receive email from you and what kind of email do they want to receive?...Read More »
Wednesday, October 7, 2009
Friday, September 25, 2009