Although I haven't been blogging about email marketing lately (OK, I admit it..I've been missing in action). I have been busy - I've been trying my hand at being "social". I've been focusing mostly on Twitter. I can't say that I feel like I have all the answers on when to update what and where, but I am learning. I am fascinated by some of the recent case studies of companies that have demonstrated the best (and worst) uses of social media.
For the average small business, incorporating social media can be truly daunting task. Which social media outlet to update? One? All of them? For small businesses with a marketing staff of one - how on earth do you plan, execute, and track the normal everyday marketing campaigns in addition to all of the social outlets. Should you just focus on social and give up email marketing? BTW - the answer is a resounding NO! In fact, despite the Wall Street Journal's declaration at the end of 2009, 2010 proved to be even bigger for email marketing. Should you incorporate social media into your email marketing program? (absolutely).
The best part for small businesses is that anyone can play in this marketing pool. To help put all of this into perspective, ExactTarget has put together a phenomenal research series. "Subscribers, Fans & Followers" helps break everything down into manageable chunks. Specifically,The Collaborative Future speaks to the question "Are Email, Facebook, and Twitter in Direct Competition?" So take a breather, do a little reading and research. Then give it a try.
For the average small business, incorporating social media can be truly daunting task. Which social media outlet to update? One? All of them? For small businesses with a marketing staff of one - how on earth do you plan, execute, and track the normal everyday marketing campaigns in addition to all of the social outlets. Should you just focus on social and give up email marketing? BTW - the answer is a resounding NO! In fact, despite the Wall Street Journal's declaration at the end of 2009, 2010 proved to be even bigger for email marketing. Should you incorporate social media into your email marketing program? (absolutely). The best part for small businesses is that anyone can play in this marketing pool. To help put all of this into perspective, ExactTarget has put together a phenomenal research series. "Subscribers, Fans & Followers" helps break everything down into manageable chunks. Specifically,The Collaborative Future speaks to the question "Are Email, Facebook, and Twitter in Direct Competition?" So take a breather, do a little reading and research. Then give it a try.
Comments for Social, Blogs, and Email...Oh My!
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