Maybe I am just a little too happy about the warmer weather... but I can smell Spring in the air. The snow has finally all melted, the birds are chirping, the days are getting warmer. Yes, Spring is in the air. Granted my happiness may be a tad premature. As the saying goes: if you don't like the weather in Indiana just wait 10 minutes. We could easily have more snow during the month of March. Whatever the case, I am going with it. Spring is also the time to think about Spring cleaning. I am one of those weird people that actually looks forward to spring cleaning. I like the idea of starting fresh. Doing the deep cleaning and organizing. Open up the windows and let the fresh air into the house.
It's also a perfect time to do some email marketing spring cleaning... use a little elbow grease to scrub your subscriber database. Take the tooth brush and get down in the cracks. Are there subscribers that have stopped opening your emails? Maybe it's time to segment those to a different list and change the way in which you communicate with that group. It may be time to verify the frequency that your subscribers want to be communicated with, along with the content that they wish to receive.
I'm also of the belief that if something hasn't been used in a year, it needs to go. Donate it, throw it away, sell it - whatever the case it has to leave the house. Take the same approach to your emails. Design not working for you? Not seeing the open rate you expect or the open rate has declined over time? Then it is probably time to toss your email design and start fresh. Clean out the cobwebs. Review our Email Design Tips of the Week for some email design spring cleaning inspiration!
The other thing I LOVE about spring is the garden catalogs! You get to dream and plan all the beautiful plants that you can add to your garden this year. Check out what's new. With your email marketing program, there are all types of resources and ideas out there that you can peruse with wonderment and anticipation... maybe it is time to incorporate Twitter into your email marketing program.
All this talk of spring and sunshine... I think I'll go for a walk outside!
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