Every developer working with ExactTarget should be familiar with
our CODE@ developer
community by now (if not, take a moment to head over and
familiarize yourself with everything we have to offer - the rest of
this post will make a whole lot more sense if you do). The site
contains a wealth of resources, including a dedicated Q&A
section for developers and blog posts from both our team and our
partners.
And here's your newest reason to head over to CODE@ . . .
Each Thursday at 11am EDT, marketers from around the
world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends
and campaign ideas across the interactive marketing industry.
We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat
was Charles
Nicholls, Founder and Chief strategy officer at shopping cart
recovery company SeeWhy.
Charles is an expert in ecommerce, web analytics, social
media marketing and online buyer behavior. We discussed
Pinterest for Marketers and Charles’s recent Mashable article,
8
Strategies for Launching...
What is the difference between a Taband aFan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR” There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
Posted by: Greg Murphy Wednesday, February 22, 2012
Here it is:
your big chance. Next month the company will be co-sponsoring the
industry’s largest trade show. Due to scheduling conflicts, your
boss is unable to attend and you will be attending in his place.
Your responsibility is to oversee all company events and booths in
order to walk away with a hard list of qualified leads.
As you consider your next steps, you inevitably look to your
right and see the crippling pile of business cards gathered from
the last trade show your company attended. Of the 500+ cards
collected, approximately 20 (being generous) belonged to
individuals who even...
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile. R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...Read More »
Recent
legislation passed in Brazil could result in employers being required
to pay overtime to employees checking email or taking phone calls
after work hours. This law seems to follow some global employers'
efforts to limit the time spent on email while not at work--going
to such extremes as shutting off email servers during non-work
hours. You can read more of the original Mobiledia article that
reported this data here.
Since much of the non-work email checking takes place on
smartphones, this news feels like a potentail speedbump in the
global acceleration path of mobile email--with many...Read More »
Posted by: Amanda Berkey Wednesday, January 11, 2012
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure
and add the hashtag to your tweet to participate. The person with
the best tweets wins a Starbucks gift card!
This week's #NexusCafe chat will focus on mobile marketing
campaigns trends and technology. We'll feature two guests from the
ExactTarget team who love...Read More »
In
her recent DM News article titled, "Restaurants
Drive Consumers to Dine Out with Calculated Email Coupons,"
Diana Dilworth reports restaurant chains are having huge success
using email to attract new and repeat customers. What’s noteworthy,
I think, is that restaurant chains like Pei Wei Asian Diner and
Taco John’s International have
learned that the key to successful email marketing is using other
channels like social media, in-store signage and mobile to invite
consumers to become email subscribers.
To introduce its new Caramel Chicken entrée, Pei Wei used a
cross-channel marketing...Read More »
Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the Nexus Café.
Our guest for a recent chat was Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...Read More »
Posted by: Gina Mueller Tuesday, December 13, 2011
Michael J Becker, with the Mobile Marketing Association,
recently presented The Power of
Mobile in a Burst Session at Connections 2011. He
shared his fascinating perception into the rapidly expanding world
of mobile and its growing impact on digital marketing.
10 Eye-Opening Mobile Statistics from Becker's
Presentation
There are actually more people using mobile devices than
toothbrushes.
More people will access the internet via mobile than wire line
broadband by 2015.
Over 6 billion text messages are exchanged every day in the
US.
In May, 2003 the entire U.S. sent 300 million texts.
Today...
Last
week, I attended the world’s largest interactive marketing
conference - ExactTarget’s Connections 2011 in
Indianapolis, IN - with 3,000 marketers from around the world. We
absorbed the idea of the Power of One: one consumer, one platform,
one cloud, one person, and one business. The conference encouraged
attendees to consider how one individual can change a life and one
idea can change the world.
One Individual What would you do trapped in the desert, pinned under a rock, out
of water, and facing certain death? The highlight of the conference
was keynote speaker Aron Ralston, author of...Read More »
Posted by: Amanda Berkey Thursday, September 29, 2011
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Our guest for the #NexusCafe Twitter chat was Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...Read More »
iGoDigital
was fortunate enough to work with ExactTarget to develop an API
integration, that allows joint customers to inject personalized
recommendations into marketing emails, and or trigger emails based
upon interesting moments. Big things to come with this
partnership.
This post was written by Conner from iGoDigital as a part of the
Connections
blogging contest. See more blog posts from the contest
here.
We hope that everyone enjoyed the first official day at Connections
2011! It was an eventful day on the Connections hashtag #ET11 – be
sure to check that out. Out of all the engaging content on Twitter,
Instagram, and the ExactTarget Blog I had the difficult task of
choosing the most engaging content. The winner for the most
engaging content for day one is Trena Roudebush. See her tweet
below.
There are still lots of opportunities to win other great prizes at
Connections.
Connections Scavenger Hunt – The scavenger
hunt that starts tomorrow. The winner of the scavenger hunt will
receive a Micr...
Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Recently, we had the opportunity to speak with non-profit digital
marketers including our featured guest, Dane Nutty, the program
manager for the Indiana
Mother's Milk Bank, an ExactTarget client. A number of other
marketers joined in to discuss the ways that non-profits
effectively leverage digital marketing campaigns to promote their
mission. A summary of...Read More »
Text Messaging is unlike any channel before it. For most, it
is reserved for our inner circle of friends and family. It’s
for important updates and requests: ETA? / On way / Pick up milk
please. It’s for inside jokes, wry asides and
late-night musings. While many time-honored marketing
principles apply, we must appreciate this unique channel in the
context of human behavior. These basic practices lay a solid
foundation.
1.Start with the Value
Proposition. We should be asking, first and
foremost, “What value can I provide to my customers that is
important enough to warrant inclusion in...
I had the opportunity last week to sit down with Matt Hunckler,
the Director of Marketing at Slingshot SEO, and talk with him
about Search Engine Optimization and how organizations are
incorporating it into their marketing mix. Here’s a bit of our
conversation:
Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is
SEO? It seems a little abstract – like alchemy – can you get
us up to speed on this topic?
Matt: No
problem. It's a fairly complex practice, but I'll see if I can
break it down a bit.
From the perspective of the search
engines, search is about providing the best...
Marketers
have long relied on multiple channels to drive engagement, but
today marketing requires a new approach – one built on a single
view of the customer that values real-time interaction over static
channel-focused campaigns. The antiquated one-to-many monologue of
mass marketing has given way to the one-to-one digital dialogue of
engagement marketing that is fueled by customer data and enabled by
interactive marketing technology.
In "The Age of the Individual," the most successful marketers are
using a carefully integrated mix of Email, Mobile, Social media to
attract, engage and retain...Read More »
Each week, marketers from around
the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Last week we had the opportunity to chat with Jay Jhun (@emailrocks), Director of
Email Services at Engauge, an
ExactTargetpartner. With 16% of smartphone users saying they’ve made a
purchase as the result of a marketing message they received on
their phone, we wanted to discuss how to capture that momentum to
drive purchase behavior through innovative...Read More »
Chances are that if you conduct a large amount of sends, you end up
with a large amount of tracking data for review. While the
ExactTarget application provides wonderful tools for viewing and
interpreting tracking data, you may want to extract that data and
use it in another application.
That's where this blog post comes in. ExactTarget provides two
great tools to bring data into another system:
Here it is:
your big chance. Next month the company will be co-sponsoring the
industry’s largest trade show. Due to scheduling conflicts, your
boss is unable to attend and you will be attending in his place.
Your responsibility is to oversee all company events and booths in
order to walk away with a hard list of qualified leads.
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Recent
legislation passed in 
ure
and add the hashtag to your tweet to participate. The person with
the best tweets wins a Starbucks gift card!
In
her recent DM News article titled, "
Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget 
Last
week, I attended the world’s largest interactive marketing
conference - 
iGoDigital
was fortunate enough to work with ExactTarget to develop an API
integration, that allows joint customers to inject personalized
recommendations into marketing emails, and or trigger emails based
upon interesting moments. Big things to come with this
partnership.
Marketers
have long relied on multiple channels to drive engagement, but
today marketing requires a new approach – one built on a single
view of the customer that values real-time interaction over static
channel-focused campaigns. The antiquated one-to-many monologue of
mass marketing has given way to the one-to-one digital dialogue of
engagement marketing that is fueled by customer data and enabled by
interactive marketing technology.
Each week, marketers from around
the world join the 
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