There’s no
doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers in the UK and around the globe are no longer
sitting at their computers searching for information—instead, they
expect information to be available all around them. At the same
time, they expect that information to be relevant to their
lives.
The hyper-connected consumer expects brands of all sizes and industries to start meeting them where they are. It also provides new...
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There’s
no doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers are no longer sitting at their computers
searching for information—instead, they expect information to be
available all around them. At the same time, they expect that
information to be relevant to their lives.
Convenience,
ease-of-use, and efficiency are no longer wants, but necessities in
our fast-paced society. Auto bill pay, GPS, and other developments
in technology continue to automate our lives. Marketers are working
to stay at the forefront of their customers’ interactions across
channels—including mobile.
Happy
Birthday to SMS! On this day 20 years ago, Neil Papworth sent the
phrase “Merry Christmas” from his computer to the Orbitel 901
handset of Vodafone’s Richard Jarvis, and so began the great SMS
race.
As many of you
know, the iPhone 5 hit the presale universe this past weekend.
According to many sources the sales topped 2,000,000 orders in 24
hours. This is more than double the amount of preorders it had for
the iPhone 4s. Talk about crazy.
I recently had
the pleasure of hearing Jerry Storch, the CEO at Target, speak at
an recent event and he said, “The future belongs to brands that
create the best customer facing experience across all
channels.” The retail brands that can best leverage their
consumer touchpoints to build, nurture, and grow their audiences
won’t just have direct lines of communications to potential
customers, they’ll have a distinct competitive advantage over
competitors who fail to build such audiences.
Every
year at 
If you're currently a smartphone user, I suspect that this new term
will be met with some head-nodding and smiles. Loading up
your first smartphone with tons of useful (Shazam), social
(Facebook),...
Developers working with the
ExactTarget application right now are used to hearing exciting news
about what they can do. We're constantly improving our 
Avid
users of 
Last time I wrote about
