The Indianapolis Tennis Championship and ExactTarget will be working together this year. From the press release:The tournament will harness the power of ExactTarget’s integrated Web-based messaging platform to allow fans to sign up for newsletters via text messaging and online, receive personalized voice messaging updates from tour athletes including Andy Roddick and participate in onsite interactive quizzes to compete for prizes via text messaging.
I so much want to make puns about serving up customer engagement and love of subscribers, but I'll spare you that particular fault.
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