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Chip House on the Tipping Point

Tuesday, June 30, 2009 by Al Iverson
Over on his "House of Email Marketing" blog, Chip House talks about the Tipping Point Between Inbox and Spambox. He raises some good points: Email is a stable technology, but reputation and filtering is ever-evolving. The fact that you got to the inbox five years ago does not mean you will get to the inbox today. Receiving systems are smarter, so senders have to be smarter, too.

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