I thought it was only fair to give kudos to Borders for an email I received on my smartphone, especially given using them as an example in a previous "Sometimes it's worth the calories" post.

Borders Email on a Smartphone

Those of you with smartphones will notice this is an incredibly mobile-friendly introduction and a great example of you can use the text version of your email message to your advantage.  If you're looking for tips on mobile email marketing, make sure you check out Email Marketing for the Third Screen.

Cheers,
Ashley Sales
Manager, Marketing Communications