There’s no
doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers in the UK and around the globe are no longer
sitting at their computers searching for information—instead, they
expect information to be available all around them. At the same
time, they expect that information to be relevant to their
lives.
The hyper-connected consumer expects brands of all sizes and industries to start meeting them where they are. It also provides new...
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It was
no suprise to us that Australians are leading the world in their
adoption of technology, and in partiular how they connect with
brands on mobile devices. The unparalleled adoption of smartphones
in Australia (49% of us own one!) means that today’s always-on,
hyper-connected consumer is placing demands on marketers that can
often seem bewildering. What was once seen as the "multi-channel
opportunity" is now a "cross-channel imperative" as our audiences
continue to adopt technology that opens up an increasing array of
brand engagement mechanisms.
Convenience,
ease-of-use, and efficiency are no longer wants, but necessities in
our fast-paced society. Auto bill pay, GPS, and other developments
in technology continue to automate our lives. Marketers are working
to stay at the forefront of their customers’ interactions across
channels—including mobile.
Today’s
tip is similar to 
The United States Postal
Service is encouraging marketers to integrate mobile campaigns with
direct mail in an 
Happy
Birthday to SMS! On this day 20 years ago, Neil Papworth sent the
phrase “Merry Christmas” from his computer to the Orbitel 901
handset of Vodafone’s Richard Jarvis, and so began the great SMS
race.
Life
is full of tradeoffs. One that most of us face every day is during
our commute to work: though we’d like to get there as soon as
possible, we drive the speed limit. We trade our need to get there
quickly with our need to not get arrested or die in a fiery wreck.
But how fast is too fast? How slow is too slow? As far as the law
goes it is clear that the speed limit is the fastest you should go.
But, to stay safe the answer is less clear. In general, however,
the slower you go, the safer you are. Want to get there in one
piece, for sure? Then drive 5 miles per hour. Want to get there...
When students visit the ExactTarget booth they are given a
costar that has a short code and a keyword that will allow the
student to sign up for a SMS campaign (see picture). Once they sign
up for the drip campaign they will receive a text message,
voicemail, and an email detailing the positions available to
college students. 
My
wife and I are currently beginning the process of buying a house.
Right now it consists of driving very slowly past any house that
has a For Sale sign in the yard.
The Indianapolis Symphony is a great example of using text
marketing within the entertainment industry. In an attempt to
engage a younger crowd the symphony had its...
