The Contact Strategy Visualized: Message Types and Formats (Part 3)
Friday, October 28, 2011
In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of the message types needed to meet unique business goals and subscriber needs. Which make sense for your brand?
Read More »
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of the message types needed to meet unique business goals and subscriber needs. Which make sense for your brand?
| Newsletters News / Editorial Feed Welcome / Opt-In Profile Updates / Preferences Promotions / Cross-Sell Retail Promotions Rewards Coupons |
Reengagement / Retention Subscription Confirmations Alerts /... |
Each week, marketers from
around the world join the ExactTarget Nexus partner ecosystem on
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
Powered by Compendium