Social Email Queen

It's hard to imagine but this is our 3rd consecutive year at #SXSW! And this year we are making it a whole weekend of ExactTarget! We are bringing a little of that Connections spirit down to Austin and would love to hang out! 

 

How to Get Connected with ExactTarget at SXSW: 

Friday, March 9th 3:30pm CST – SoLoMo Redefined Panel with Jeff Rohrs

Our own Jeff Rohrs with Urban Airship & Google 

http://schedule.sxsw.com/2012/events/event_IAP12898

 

Saturday, March 10th – Building Mobile Audiences at Thirty Thousand Feet

Jeff Rohrs and Friend of ET Morgan Stewart with Urban Airship Mobile Panel 

 

Sunday,...

Read More »

With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience".

On Sunday, March 9 at SXSW Interactive, our own Erik Sowa, director of engineering in our Social Media Lab, will join Stephanie Schierholz, former head of social media at NASA, to share exclusive insights on what is was like to plan and attend NASA’s Tweetup for the last shuttle launch. During the interactive session “NASA’s Mission Possible: Tweeting Thru Space”, Erik and Stephanie will discuss: 

• translating audiences into...

Read More »

Google has announced the launch of Google+ Pages which allows brands and businesses to create a presence on Google+. With Google+  Pages, brands can now publish and manage conversations on Posts as well as upload Photos and Videos. There are a few unique features I am keeping my eye as they evolve the platform: 

• Direct Connect: A key differentiators from other social networks is that Google tools, like search or Gmail, are integral to how we interact online.  A Google+ Page feature is Direct Connect that makes it simple for people to connect with a brand page by letting people enter '+'...

Read More »

We at ExactTarget are proud of our orange culture so you can imagine our excitement (or maybe it was just me?) when Pantone named Tangerine Tango, the 2012 Color of the Year.  While not the official ExactTarget Orange (Pantone 143 U), we hope all Friends of ExactTarget are excited to celebrate the holidays with a sense of orange spirit!

 Some unique ways we are getting into the #OrangeHoliday Spirit at ExactTarget: 

• Raising $10,000 at our holiday party for @MakeAWish allowing us to grant the wish of 14-year old leukemia patient Danielle
• Orange Holiday Decorations here at the Social Media Lab - Tod...

Read More »

So you've recognized you need to jump on the social media train.  You've gotten your accounts set up and you've started to gain some fans and followers.  But you feel like you can be doing more? 

You can. 

Just as important as it is to allow your subscribers to share your great email content thru SWYN (Share With Your Network) features, you should be converting your fans and followers to be subscribers! In our study 'Subscribers, Fans and Followers: The Social Profile" we saw only 4% of consumers are a Subscriber, a Fan AND a follower! 



If you've engaged someone to follow or friend you, you...Read More »

I’m going to let you in on a little secret – I love grilled cheese sandwiches. It truly is the perfect sandwich. Simple and basic, yet grows up as you do. As a kid, I ate the basic grilled cheese: American on white bread. Now, as an adult, I’ve moved up to more “sophisticated” grilled cheese sandwiches – with tomatoes or bacon or gourmet cheeses.

I love grilled cheese because it’s the one thing from my childhood that I still find comfort from as an adult, yet the sandwich has grown up as I have.

All of this grilled cheese talk reminds me of social media. Think about it – having a Twitter handle...Read More »

If you have read anything about social media, the first thing you can do when starting out is to “Listen.”

But it’s really not enough just to listen anymore. 

Now don’t get me wrong, you definitely need to be listening.  Listening to what your customers are saying about you will help you formulate how you respond and find trends in what people are saying about your brand.

Just like with email marketing you have to be relevant and engaging or people will unsubcribe via unfollowing/unfriending you.  No one wants to talk to a brick wall and even worse no one wants to get a constant stream of...Read More »

Last week was a tremendous week here at ExactTarget with the acquisition announcement of CoTweet.  This acquisition sent a lot of buzz through the press (we really have been all-a-Twitter!), Twitter and even my inbox! I couldn't be more excited about the future of interactive marketing.

I've used CoTweet since the spring of 2009 to listen and engage with ExactTarget's Twitter conversations.  Honestly, after going thru multiple processes and using multiple different applications - it is the only platform truly built for businesses to manage their Twitter conversations.

Email Marketing Meet... Read More »

Our own Chip House, VP of Industry & Relationship Marketing virtually sat down with me for our latest Twitterview on 2010 Resolutions. We talked deliverability and how marketers should be more engaging in 2010: 


Read More »

Feburary is unoffically Email Design Month here at ExactTarget.  (Hint: If you aren't subscribed to Insight you can opt-in to our own email marketing newsletter - There will be some Email Design info coming your way this month!) 

Today I was excited to have a Twitterview with ExactTarget's Justine Jordan, Manger of Design Solutions on our Email Design Twitter Account @ETDesign.

Read More »

Today I had the pleasure of Twitterviewing Linus Gregoriadis, Research Director at Econsultancy about our collaborative research, Marketing Budgets 2010: Effectiveness, Measurement and Allocation Report. 

There is alot of great info on email marketing and social media! If you missed the live version here's what we talked about: 

@ExactTarget: According to the report marketers are shifting their budgets to digital channels.  Why?

@LinusGreg: The shift to digital is an on-going trend. The wider use of online to boost brand reputation is giving this fresh impetus


ExactTarget: Would you say this was... Read More »

In email marketing it's all about Channel Preferences! So did you know there are three different ways to get ExactTarget Customer Service from our Client Success Center: 

3Sixty Back Office
My favorite! If you are a member of 3sixty, you can click the Back Office Button and Sumbit a Case, Request an Update on a Case and also monitor case comments. 

Email to Case
Send an email to help@exacttarget.com and a case will be automatically created in our case management system.  You will get an email reply identifying your case number.

Good Old Fashioned Phone Call

• US Customers can call 866-558-9823
• UK...

Read More »

We are going strong on our email marketing resolutions so far, and this week I got to sit down and Twitterview (a twitter interview) the one and only Joel Book, our Director of eMarketing Education. 

In our latest whitepaper, Five Resolutions Every Marketer Must Make in 2010, Joel provides insights into how email marketers should get back to the basics in 2010.




Read More »

The following post is from Brooke Francesi who runs email marketing at Aptera, an ExactTarget customer. Aptera is a custom software development and web design firm.

With a new year, a new decade, and a lucky seven anniversary on the horizon, Aptera is looking forward to 2010, especially what is holds in store for our e-mail marketing program. Unlike other marketing avenues, it’s a relatively painless process to analyze the overall success of your e-mail campaigns and adjust where needed. That’s exactly what we’ve done to create our resolutions for 2010.

More effective segmentation:
While our...Read More »

We just completed the first 'Twinterview' in a series we'll be doing with some of our experts on email design, deliverability, education and research from our latest resource, Five Resolutions Every Marketer Must Make in 2010.

Here is how it went down: 






Read More »

When looking for ways to drive successful email campaigns, clients often ask us, “What are the ways ExtactTarget can integrate with my web analytics provider?”

They’re in luck!  By leveraging existing technology, ExactTarget is able to offer customized integrations through partnerships with leading analytics vendors.
 
Thanks to these partnerships, there are three ways for ExactTarget to integrate with your web analytics provider:

Web Analytics Connector
The Web Analytics Connector allows you to send information to your web analytics tool through links in the ExactTarget email application. If...Read More »

Almost a year ago, I blogged about ExactTarget joining various social networks.  I love this line: “Every day, we are learning more and more about the power of social networking.“ What a difference a year makes!

We’ve learned so much in communicating through these networks, with Twitter leading the way. We can help customers with new features, give special deals to our followers, and even get some great client kudos!

Want to be our friend, follower, connection or just check us out? Here’s how to find ExactTarget in the social network sphere:

Twitter
Facebook
YouTube
Flickr
FriendFeed
 
What’s great...Read More »

A few weeks ago, Email Data Source released some interesting data on social media links in email marketing.  The results show Facebook and Twitter are becoming more and more prevalent in email marketing campaigns. 

Shocking?! Not really.  Social networks provide a great way to continue the conversation with customers and prospects. 



ExactTarget makes it really easy to share the great content in your email marketing campaigns with Social Forward and our integration with ShareThis.  By enabling ShareThis in your email marketing you allow your subscribers to pick how they share your content.

And...Read More »

By: Lisa Laughery

If you need more leads, consider embracing the full range of ExactTarget’s one-to-one communication platform. Starting with SMS, you can reach out to potential customers—anytime, anywhere. Post signs at your events (e.g. art shows, music concerts, conferences, workshops, vendor events, etc.), and ask your potential customers to text their email addresses for additional event information. Your SMS information can be posted in a variety of locations, including billboards, newspapers, signs, flyers, and social networks. Setting up an SMS campaign in your ExactTarget application...Read More »

Being an avid participant in the social media sphere - I’ve found myself subscribing to more and more email. (So much for email being dead!) I generally keep a separate email for these opt-in’s and check in once a week to see what cool things other companies are doing with their email marketing. 

Randomly a B2B opt in email started coming in to my personal account from a company who I had NOT opted in to. I started doing some sleuthing on how they acquired my email address. 

We had two things in common:

1. The company was in Fort Wayne, Indiana - my hometown
2. They were in the...

Read More »