We just completed the first 'Twinterview' in a series we'll be doing with some of our experts on email design, deliverability, education and research from our latest resource, Five Resolutions Every Marketer Must Make in 2010.
Here is how it went down:
Here is how it went down:
ExactTarget: @jkrohrs - What’s the most important resolution for email marketers in 2010? #ET2010
jkrohrs: @ExactTarget In 2010, email marketers should resolve to actually meet their best subscribers face-to-face.
ExactTarget: You talk about customer feedback in the whitepaper, what’s the best way to get it?
jkrohrs: No "best way" for customer feedback. Seek it wherever possible. Start conversations. Meet in person. Survey.
ExactTarget: What brands do a good job of engaging customers to get feedback?
jkrohrs: Amazon, Zappos, Apple. But there's a lot to learn from local companies who depend on WOM to survive.
ExactTarget: How should everyone's favorite topic, Social Media, fit into marketers’ new year’s resolutions?
jkrohrs: Be authentic. Passionate marketers are best at social media. Not passionate about your product? Change jobs.
ExactTarget: And last but not least! How does the Subscribers Rule philosophy play into all of this?
jkrohrs: The @SubscribersRule philosophy reminds us all that consumers--subscribers--are our bosses. Serve them well.
You can check it out yourself by searching #ET2010 (where Jeff also add's some color commentary on his authentic avatar), and read more on Jeff's 2010 resolution.
You can check it out yourself by searching #ET2010 (where Jeff also add's some color commentary on his authentic avatar), and read more on Jeff's 2010 resolution.
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