Last week was a tremendous week here at ExactTarget with the acquisition announcement of CoTweet. This acquisition sent a lot of buzz through the press (we really have been all-a-Twitter!), Twitter and even my inbox! I couldn't be more excited about the future of interactive marketing.
I've used CoTweet since the spring of 2009 to listen and engage with ExactTarget's Twitter conversations. Honestly, after going thru multiple processes and using multiple different applications - it is the only platform truly built for businesses to manage their Twitter conversations.
Email Marketing Meet Social Media Marketing
What's really exciting is that this is a huge statement in one-to-one communications. Consumers are demanding marketers to send them relevelant messages, in the way they want to receive it. Your customer may want a tweet for a discount code, a text message for when their purchase has been shipped and an email for recommending new products they might like based off of what they've purchased.
Who's geeked out? I know I am!
Want to learn more? Check out http://www.exacttarget.com/Connected for more info, great data on Social Media Trends and a video from both CEOs talking about the power of ExactTarget & CoTweet.
I've used CoTweet since the spring of 2009 to listen and engage with ExactTarget's Twitter conversations. Honestly, after going thru multiple processes and using multiple different applications - it is the only platform truly built for businesses to manage their Twitter conversations.
Email Marketing Meet Social Media Marketing
What's really exciting is that this is a huge statement in one-to-one communications. Consumers are demanding marketers to send them relevelant messages, in the way they want to receive it. Your customer may want a tweet for a discount code, a text message for when their purchase has been shipped and an email for recommending new products they might like based off of what they've purchased.
Who's geeked out? I know I am!
Want to learn more? Check out http://www.exacttarget.com/Connected for more info, great data on Social Media Trends and a video from both CEOs talking about the power of ExactTarget & CoTweet.
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