If you have read anything about social media, the first thing you can do when starting out is to “Listen.”
But it’s really not enough just to listen anymore.
Now don’t get me wrong, you definitely need to be listening. Listening to what your customers are saying about you will help you formulate how you respond and find trends in what people are saying about your brand.
Just like with email marketing you have to be relevant and engaging or people will unsubcribe via unfollowing/unfriending you. No one wants to talk to a brick wall and even worse no one wants to get a constant stream of interruptive marketing messages. Twitter provides an instant communication tool that allows you to have conversations with your customers on a daily basis. Why wouldn’t you use that to get feature requests, encourage customers to collaborate with each other and even get positive feedback!
Some of my most rewarding conversations have been helping our customers learn more about email marketing, learn more about our product, and help solve issues they may be having.
It is truly the year of the customer. It’s time to get past just listening and start engaging.
You can follow us (and talk to me!) on Twitter @ExactTarget or by being our Fan on Facebook.
But it’s really not enough just to listen anymore.
Now don’t get me wrong, you definitely need to be listening. Listening to what your customers are saying about you will help you formulate how you respond and find trends in what people are saying about your brand.
Just like with email marketing you have to be relevant and engaging or people will unsubcribe via unfollowing/unfriending you. No one wants to talk to a brick wall and even worse no one wants to get a constant stream of interruptive marketing messages. Twitter provides an instant communication tool that allows you to have conversations with your customers on a daily basis. Why wouldn’t you use that to get feature requests, encourage customers to collaborate with each other and even get positive feedback!
Some of my most rewarding conversations have been helping our customers learn more about email marketing, learn more about our product, and help solve issues they may be having.
It is truly the year of the customer. It’s time to get past just listening and start engaging.
You can follow us (and talk to me!) on Twitter @ExactTarget or by being our Fan on Facebook.
Comments for Getting Past Listening on Twitter
blog comments powered by Disqus