So you've recognized you need to jump on the social media train. You've gotten your accounts set up and you've started to gain some fans and followers. But you feel like you can be doing more?
You can.
Just as important as it is to allow your subscribers to share your great email content thru SWYN (Share With Your Network) features, you should be converting your fans and followers to be subscribers! In our study 'Subscribers, Fans and Followers: The Social Profile" we saw only 4% of consumers are a Subscriber, a Fan AND a follower!
If you've engaged someone to follow or friend you, you should be inviting them to send you relevant 1 to 1 communications. Two things you can do to grow your email list using social networks:
1. Tease your email newsletter! Tease content that you'll be sending out in your email newsletter. Here at ExactTarget - we send out a Twitter Update that highlights specific content and link to our Insight opt-in page.
2. Offer Exclusive Content to your Fans or Followers. Send fans and followers targeted messages by offering them to opt-in for exclusive content. It is a great call to action to be a brand advocate and creates a community within a community. By sending them exclusive content or promotions you'll be leveraging brand VIPs!
To learn more about Subscribers, Fans and Followers you can check out the free research at www.exacttarget.com/sff and to learn more about how to integrate email marketing and social media marketing download our free whitepaper Expanding the Reach of Email Through Social Networks.
You can.
Just as important as it is to allow your subscribers to share your great email content thru SWYN (Share With Your Network) features, you should be converting your fans and followers to be subscribers! In our study 'Subscribers, Fans and Followers: The Social Profile" we saw only 4% of consumers are a Subscriber, a Fan AND a follower!
If you've engaged someone to follow or friend you, you should be inviting them to send you relevant 1 to 1 communications. Two things you can do to grow your email list using social networks:
1. Tease your email newsletter! Tease content that you'll be sending out in your email newsletter. Here at ExactTarget - we send out a Twitter Update that highlights specific content and link to our Insight opt-in page.
2. Offer Exclusive Content to your Fans or Followers. Send fans and followers targeted messages by offering them to opt-in for exclusive content. It is a great call to action to be a brand advocate and creates a community within a community. By sending them exclusive content or promotions you'll be leveraging brand VIPs!
To learn more about Subscribers, Fans and Followers you can check out the free research at www.exacttarget.com/sff and to learn more about how to integrate email marketing and social media marketing download our free whitepaper Expanding the Reach of Email Through Social Networks.
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