Regardless of how long you’ve been using (or not using) a marketing automation tool, you should always be on the lookout for ways to improve your marketing efforts—whether it’s by implementing drip campaigns, exploring the wonders of dynamic content, or creating highly targeted email blasts for specific audiences. The point is, there are always new and exciting things to try, especially with all of the extra time that you free up by implementing an automation system in the first place.
But how do you know what the next step is?
The best way to make sure that you’re always progressing with your...
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It
sounds like a New Year’s resolution that could easily go awry, but
it sums up what will likely be a rude awakening for many marketers.
Quality of fans and followers will matter more than quantity, and
savvy marketers will begin to find creative ways to leverage social
to drive...
How
many times have you heard the term “cross-channel” bandied about?
As a marketer, the answer is probably more times than your average
political candidate has been pictured kissing
babies—constantly.
Most marketers
start with social media tactics instead of goals. In fact,
eMarketer finds that 80 percent of marketers incorrectly begin with
social media tactics instead of goals.
