The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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The ExactTarget Nexus team invites you
to participate in our #NexusCafe Twitter
chat this Thursday and every Thursday from11 a.m. - 12 p.m.
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for the #NexusCafe chat this week is Steven Plous,
CEO at
Direct Message
Lab, a social loyalty and rewards management comany....
Mobility and the Social
Enterprise
We’re excited to join Salesforce.com and American Data Company
for a special networking and educational event at
3:00 p.m.
on Thursday, April 19th at the Luxe Hotel in Los Angeles.
If you’re interested in attending there is still time to
register.
Salesforce and American Data Company will discuss Success in the
Social Enterprise, and explore how mobile devices are accelerating
and amplifying the social message. We’ll share insights from our
2012 Channel Preference Survey highlighting what motivates
consumers to use specific communication channels,...
Read More »
What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
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What is Bazaarvoice Social Summit?
The Social Summit is a two day conference, April
11th-13th, filled with social strategists and
executives from top brands. These leaders will share trends
and strategies for using social data in a customer-centric
world. Join ExactTarget in listening to:
- Top thought leader Keynotes
- Interactive session tracks
- Emerging Bazaarvoice initiatives and strategies
Summit Party
Thursday, 6:30 PM
Join us, Texas-style, in hanging out with Bazaarvoice and the
attendees at their grandest Summit party yet. A showcase of
local bands will set the tone for the evening while we...
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Today is a sad day and not because my Indiana Hoosiers didn’t
make it to the final four. Today marks the end of March Madness.
That’s right. It is officially over. The one month out of the year
where colleges pull fans from all over the world to unite under one
banner: the NCAA Men’s Basketball Tournament. And every year
millions upon millions of people watch players from all over the
nation fight for the chance to be crowned the champions of the
tournament. We watched, cheered, cried, and shouted with emotion
that only division one basketball could create. However, it is over
and another...
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Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
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Last Wednesday
in a packed house at the FMC, we learned new and exciting changes
introduced to the way that brands can interact with Facebook
users. Facebook COO Sheryl Sandberg and VP of Product Chris
Cox were among some of the other top Facebook executives sharing
all of the new tools becoming available -- from sponsored stories
in mobile newsfeeds to display advertising upon logging out of the
social network.
What struck me as most interesting was the anticipated makeover
of Facebook Fan Pages -- where they now sport a style similar to
the recently revamped personal profile Timeline Pages....
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Traditional retailers are seeing a major shift with how they
communicate with and market to their customers. Gone are the days
when brands and retailers told customers what they needed and where
to purchase these “needed” items. In today’s retail marketplace the
tables have turned. The customers are now in control and we once
again have technology to thank. Through the Internet customers now
have the ability to find the best price, choose what types of
advertisements they are exposed to and can easily share with their
friends and family what products they like or dislike. With this
shifting of...
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Facebook will
be holding it's first marketing only event tomorrow, February
28th from Noon – 6 p.m. EST in NYC. While the event is
invite only, Facebook is offering a live-stream of the event so you
can watch.
I recommend you tune in tomorrow to learn about new social
marketing strategies, success stories and maybe even some new
product announcements. It should be an interesting day! The big
players on the sales and marketing side will be keynoting. Speakers
include:
- Sheryl Sandberg – Chief Operating Officer
- Chris Cox - VP of Product
- Mike Hoefflinger – VP of Brand Product Marketing
- David Fischer -...
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I am going to
out myself. I am a movie buff and like millions of people across
the world I tuned into the Academy Awards last night for all the
glamor and celebrity goodness.
The annual awards has become one of advertisers’ favorite vehicles
to reach women and trend-setting upscale consumers who love
contributing to the $32 billion dollar a year world of
movies. Studios, networks and advertisers attempted to tap
into the power of social media to connect with affluent social
savvy consumers last night, and we took notes.
While the Academy may have selected the winners receiving the
coveted...
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Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
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Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
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It was great to host Super Bowl 46 in our hometown of Indianapolis. Millions
around the world watched what has become America's largest sporting
event. But viewers didn't just tune in for the game - the
commercials have become a massive draw, creating an opportunity for
marketers to make their mark.
Advertisers know that the millions they spend on a Super Bowl
commercial will buy them millions of eyeballs in hopes of driving
buzz to fuel their brand and boost sales. Super Bowl 46 saw
advertisers tapping into that power as traffic on Twitter, Facebook
and YouTube surged throughout the game. At...
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Recent mobile
research publshed by Pew Internet & Research
came like a text message from my mother: initially as a huge
surprise, but one I knew was going to happen sooner or later. The
industry has been talking about in-store mobile experiences for
long enough, but the data spelled out the staggering facts.
The zinger for marketers: according to Pew Internet
& Research, half (52%) of adult cell phone owners "used
their devices while in store to get help with purchasing
decisions." Whoa.
I'm one of them. When I purchased a refrigerator for my new
home recently, I called another store to price...
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If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
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What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
The beauty of SocialEngage is that...
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