Everything was going fine. You had set up your email marketing campaigns properly, all of your subscribers were double opt-in, you were sending emails on the right frequency, and your content was exactly what you had promised.
As far as you knew, people loved this stuff.....
But then, out of the blue, Gmail and the other ISPs started blocking your emails! But why? Why? Because those subscribers aren't interacting with your email anymore. They've become disinterested. They've become what are now known as 'the un-engaged.'
Just sending email to your subscribers isn't good enough
Just sending email...Read More »