It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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Hear Ye! Hear Ye! Who's ready for Facebook timeline going live
today? Facebook is officially rolling out the
Facebook Timeline to all pages who have yet to upgrade to the
new design. A little fuzzy on what I'm talking about? That's fair.
A couple of months have passed since the initial launch of the FB
Timeline and other changes.
Let's take a look back. From our very own Katie Van
Domelen:
The new Timeline profile structure that rolled out to users
several months ago will now be available for brand Pages (as of
today). Facebook has provided brands with a great resource on this
new layout, but...
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Are you
managing both your email and social media marketing channels? If
not, you should be. In fact, Facebook and Email are a lot more
alike than they are different — and when paired together, great
things happen:
Consider this:
- 58% of Adults in the U.S. check email first thing in the
morning. We learned that from the SFF series.
- People on your Facebook page are already your former, current
or future customers
- Facebook and Email share similar metrics. Example: Email
Subscribers = Facebook Likes, Email Clicks = Facebook Engaged
users
- Facebook and Email share similar content and...
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What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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According to Bazaarvoice research, word of
mouth marketing is the number one influencer of purchase decisions.
However, there’s no doubt social media impacts not only the way we
listen to others’ opinions but the way we share experiences of our
own via digital marketing.
Connections UK fueled the
conversation around incorporating email plus social sharing and how
tying the two together creates a winning combination for customer
engagement. Max Sydenham, Digital Content Manager at Buyagift explained
how the most social email campaign from his organisation does not
include a Facebook Like button...
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It’s
one of the greatest challenges facing email marketers: How do I
grow my email list and gain new subscribers? This fundamental still
challenges marketers, as the need for cross-channel marketing puts
greater emphasis on integrating email with social, mobile and other
channels.
At Connections 2011, Eastman Kodak’s Entertainment
Imaging Division and
Catalyst
(Rochester, New York), a
direct and digital marketing agency, shared their story on how they
attracted new, high-quality email subscribers by focusing on three
elements:
- Organic Email Growth
- Cross-Channel Integration
- Ancillary Plan
Lora
Downi...
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We're
all sick of irrelevant emails. But with an overwhelming amount of
data, it's hard to uplevel your retail marketing efforts. Ready to
trade in multi-channel woes for cross-channel success? Leave
tedious data management behind with quick wins that you can
implement NOW for a complete view of each customer.
From Point-of-Sale and email to Twitter and Foursquare, there's no
question that data is everywhere. But what you're doing with that
information is the difference between challenge and
opportunity.
That's why we've created these quick wins to help you get the most
out of your data. These...
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In
the spirit of a truly social time of year, our upcoming
ExactTarget @SMAZ event is
sure to get your social marketing ideas stirring. On Friday,
November 18 at MadCap Theatres in Tempe, we will answer your social
media questions and explore the best practices for how companies
are integrating Facebook and Twitter into their overall marketing
mix.
Presenters include Fortune 200 executives, social media authors,
consultants, entrepreneurs, and SEM architects with years of
experience who are willing to share the benefits of social media
channels and the rewards of implementing internal...
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If you’re a marketer, you understand search—and you probably
understand social media. But do you know how to integrate the two
channels into one mega-powerful campaign? That’s the question Dawn
DeVirgillio, ExactTarget’s Product Marketing Manager of Social
Media, will address at the
Direct Marketing Association of Detroit
luncheon this week.
If you’re a marketer in the Detroit area, don’t miss this
ExactTarget-sponsored event! You’ll learn:
- The smartest way to manage social media and search
campaigns
- How social and search relate to direct marketing
- Which ROI aspects to analyze in your social and...
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In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of
the message types needed to meet unique business goals and
subscriber needs. Which make sense for your brand?
Newsletters
News / Editorial Feed
Welcome / Opt-In
Profile Updates / Preferences
Promotions / Cross-Sell
Retail Promotions
Rewards
Coupons |
Reengagement / Retention
Subscription Confirmations
Alerts /... |
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Retailers interact
with customers in ways unlike any other industry. Whether through
email coupons or face-to-face interactions at the register, you
have more customer data sources to consider than most other
marketers. But online and offline marketing still remain
disconnected, leaving additional opportunities for increased
transactions untapped. At the same time, consumers can become
frustrated or feel undervalued when their interactions with a brand
aren’t appreciated or cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
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Picking up from my last post on
Contact Strategy Development, we’ll continue to explore the
message personalities that make up successful contact strategies.
As our own human personalities set us apart as unique and special,
messages also provide the opportunity for a brand to allow their
unique voice to come through. Brands can set themselves apart from
the pack using clear communication, unique presentation and
outside-the-box thinking, and those results become more meaningful
when the value to the subscriber is apparent.
Message PersonalitiesWhen planning, each message that makes up an...
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Each Thursday at 11am EDT,
marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Last week, the #NexusCafe chat focused on breaking down the silo
for social media. We hosted
Dawn Devirgilio, Social
product marketing manager at ExactTarget. Participants discussed
how interactive teams can best collaborate and ensure that social
media could be leveraged in cross-channel campaigns. A summary of
the conversation is below:
@ET...
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Today,
consumers have access to infinite amounts of instantaneous
information—much of it about your brand. And with data pouring in
from multiple channels and (inevitably) living in separate
locations, instituting those "cross- channel campaigns" that you've
been hearing about seems like a daunting task. Luckily, the days of
scouting for interactive marketing tips and cross-channel how-tos
are over.
In this
ExactTarget Field Guide
to Cross-Channel Marketing, you'll get the tips and detailed
instructions you need to turn multi-channel woes into cross-channel
success. Each page of this guide is...
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The
ExactTarget
Nexus team invites you to participate in our
#NexusCafe Twitter
chat tomorrow and every Thursday from 11am-12pm ET, where we
discuss emerging topics and trends from across the digital
marketing world. The virtual coffee chat is held directly on
Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag in
CoTweet or other Twitter application and add the hashtag to your
tweet in order to participate.
On August 18 at 11am EST, we're hosting a Twitter chat using the
#NexusCafe hashtag. Our featured guest will be
Dawn Devirgilio, Product
Marketing Manager at ExactTarget.
Here is a...
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Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Recently we chatted with Eric Hannon, Product Manager, and R.J.
Talyor, Product Marketing Director, about cross-channel
marketing. With an ever changing digital marketing
environment, it’s no longer possible to operate marketing campaigns
in silos. Our chat focused on how to best engage customers through
integrated communication channels. Below is a summary...
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You've got your subscriber list and communication strategy, but
before you start creating your emails consider these tips for
designing a more effective campaign:
-
Create
Brand Synergy. Utilize your current brand
elements to create a cohesive online brand experience.
-
Watch your Image and Text ratio. Images may
look aesthetically pleasing, but too many divert attention from
your message and may cause your email to be too large for and
blocked from some email clients. Images should balance and
complement your text content.
-
Use Tables. For consistent display and better
control of your email layout,...
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Social networking has certainly changed the ways in which people
communicate and interact in the world today, shifting much of it
from a physical environment to an online environment. In an effort
to increase the amount of interaction that takes place amongst
peers, a group of ExactTarget Slingshot
interns have launched a social networking campaign endeavouring
to give back to the Indianapolis community in which they work. "The
major goal is to host a community service project at the end of the
summer that will be comprised of only intern volunteers," said
Lauren Hobbs, one of the program...
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