Last week Facebook had its first ever conference just for
marketers, fMC. During the course of the day several exciting
announcements were made that will affect the way that brands do
business and engage with customers on Facebook. We know it
can be hard to keep up with the ever-evolving world of social media
so we put together this crash course on the upcoming
changes.
Lesson 1: Timeline For Pages
The new Timeline profile structure that rolled out to users
several months ago will now be available for brand Pages. Over the
new few weeks you can opt-in to update your page but by 3.30 all
Pages...
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I had the pleasure of watching, tracking, and reading about the
first ever Facebook Marketing Conference held on Wednesday the
29th.
Facebook focused the announcements on three core changes:
- Timeline for Brand Pages
- Revamped Advertising Structure
- Direct Messaging and Upgraded Admin Capabilities
At ExactTarget, we understand that the changes in the
ever-evolving world of social media can be a little overwhelming.
To relieve the pressure, we have put together some crash course
blog posts (including this one) on the upcoming changes to the
platform.
Let’s get to the changes in the ad platform. Read ‘em...
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Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
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The
ExactTarget Nexusteam
invites you to participate in our #NexusCafe Twitter chat tomorrow
and every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate.
This week's #NexusCafe chat will feature a special event! We're
excited to host Joel Book, principal of emarketing education at
ExactTarget. Joel is a familiar face throughout the industry,
spending much of his...
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Last
week, I attended the world’s largest interactive marketing
conference -
ExactTarget’s Connections 2011 in
Indianapolis, IN - with 3,000 marketers from around the world. We
absorbed the idea of the Power of One: one consumer, one platform,
one cloud, one person, and one business. The conference encouraged
attendees to consider how one individual can change a life and one
idea can change the world.
One IndividualWhat would you do trapped in the desert, pinned under a rock, out
of water, and facing certain death? The highlight of the conference
was keynote speaker Aron Ralston, author of...
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Durring
ExactTarget's recent Connections '11 conference, we launched
the
ExactTarget SocialPages application. This is an amazing new
product because it takes the headache out of creating branded
Facebook pages, and makes it easy to integrate them into
cross-channel interactive marketing campaigns. This will
certainly change what brands can do on Facebook.
NASA was one of many customers that
helped shape this new product. And on top of that, Stephanie
Schierholz, NASA’s social media manager, delivered an awesome
presentation during Connections, walking us through NASA’s latest
Facebook...
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The
team at AREA203 excitedly participated in Connections 2011 this
year. Our brains swelled with knowledge and we had a blast. The
energy was truly inspiring and the power of progressive thought was
evident in every keynote and breakout session.
In keeping with the theme of the conference “The Power on One,” our
social media team created an infographic highlighting the power of
the #ET11 Twitter hashtag (note that “crazy” was one of top
trending buzzwords). Enjoy and share!
Make sure you check out some of the top tweeters which include:
Read More »
We all learned at a young age that
the easiest way to avoid answering the “which is your favorite”
question is by saying enthusiastically, “I liked them all!” Well,
during a conference featuring “The Power of One” as the connecting
theme throughout – “I liked them all” sounds rather like a cop-out.
But that’s my answer to the question “Who was your favorite speaker
at Connections 2011?” I loved them all. Collectively.
It wasn’t the power of just one of the speakers that moved and
impacted me – it was the Collective Power of One (ahem, maybe the
secret theme of Connections 2011) that made their...
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We hope that everyone enjoyed the first official day at Connections
2011! It was an eventful day on the Connections hashtag
#ET11 – be
sure to check that out. Out of all the engaging content on Twitter,
Instagram, and the ExactTarget Blog I had the difficult task of
choosing the most engaging content. The winner for the most
engaging content for day one is Trena Roudebush. See her tweet
below.
There are still lots of opportunities to win other great prizes at
Connections.
-
Connections Scavenger Hunt – The scavenger
hunt that starts tomorrow. The winner of the scavenger hunt will
receive a Micr...
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By now you’ve
heard about the amazing speakers, exciting entertainment,
and great sessions planned for the
Connections user conference… but that’s not all! From
iphonography to a scavenger hunt, here’s a list of ways to get
connected at Connections 2011.
1. Visit the Social Media Lounge. Attention all
social butterflies—our Social Media Lounge on the 3rd
floor will be the place to charge your devices, rest your feet, and
share your Connections experiences.
2. Repeat after me:
#ET11. As the official hashtag of Connections 2011, #ET11
will allow you to track--and join in...
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CoTweet is on the forefront of the social media revolution,
defining the way companies and brands connect with their customers
via social networks. Recently acquired by ExactTarget, CoTweet has
a proven business model and the resources to maintain our early
leadership position in the space and to grow the business as the
market expands. We are building a Social Media Lab in the SOMA
district of San Francisco and are rapidly growing our team to meet
the incredible market opportunity ahead of us.
Job Description
The Director of Product Management will play a key role in
driving CoTweet's product...
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Winners of this phase are based on total votes by the community
then reviewed by the E2 Advisory Board. All comments and feedback
activity will be considered during the review process, so feel free
to leave your notes and feedback on why you are interested in any
particular session. Submissions selected by the Advisory Board will
then proceed to the final “Selected Sessions” stage and considered
for inclusion in the Enterprise 2.0 Boston 2011 Conference.
Check out what CoTweet has planned for the Boston 2011
Conference agenda:
Read More »
With powerful interactive marketing products (like ExactTarget and
CoTweet) marketers can deliver relevant messages more easily.
However, even the most relevant message is not effective if your
customer has already received too many messages from you. This is
the marketing over communication challenge that many marketers
face, particularly those that are responsible for multiple brands
or product lines that meet the needs of the same audience. This is
one problem that the Interactive Marketing Hub (IMH) helps to
solve, by giving marketers one place to see all of their marketing
activities...
Read More »
Many businesses experience growing pains as they expand
marketing efforts to include social media. Questions about what
tools to use, how to allocate resources and how to measure success
are just a few of the new challenges they face — and some of many
topics that will be explored at PR+MKTG Camp™ East in New York City
today.
PR+MKTG Camp East is a interactive one-day conference geared
toward PR and marketing professionals looking to leverage today's
increasingly socially-driven, media landscape. There will be
several sessions focused on integrated strategic engagement
throughout all divisions...
Read More »
I
was fortunate to attend and be a guest blogger for the
Master of
Business Online Conference (MBO) an interactive marketing
conference hosted in Indianapolis. In addition to meeting some
great people, I also heard from a lineup of informative
speakers.
Here are 5 nuggets of information that I took away from the
conference.
1. One
Strategy with three mediums – Often companies think of
their blog, SEO efforts, and social media separately. All three of
these can be effective inbound marketing strategies, however when
combined together you can make a bigger impact.
2. It is all about the data –
This...
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The
task: create, manage, and execute a scavenger hunt that is both
multi-channel and engaging for Connections 2010. Seems simple
enough, right?
As marketers, we all know that things are rarely as easy as they
seem – but that’s half the fun of projects like this (at least for
me). After many meetings and whiteboarding sessions, I’m happy to
say that we hit our goal for the scavenger hunt. Most importantly,
Connections 2010 attendees that participated, had fun and got to
witness the power of
Email,
Mobile, and
Sites first-hand.
So how did it work? I’m glad you asked...
First, we had to have...
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The CoTweet team has been around the world and back again fueled
by the conversation surrounding Connections 2010.
In September we joined more than 2,000 marketers and ExactTarget
customers in Indianapolis for the company's annual user conference,
and this month Jesse Engle, CEO of CoTweet, traveled to London to
attend Connections UK, the first international extension of the
event.
The energy surrounding Connections was phenomenal. Highlights
from Indianapolis include keynote presentations by Sir Richard
Branson, Twitter CEO Dick Costolo, ExactTarget CEO Scott Dorsey and
Twitter's Elizabeth...
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An exciting landmark took place in
the history of ExactTarget this week – we hosted our first
Connections user conference in
the UK! The one-day event was held at the famous 
Grosvenor
House Hotel, in the heart of downtown London, and
Featured guest speaker Elizabeth Bailey Weil, Twitter’s product marketing
manager, and entertainment by one of Britain’s most beloved
comedians Marcus
Brigstocke. With more than 400
people in attendance, this was the world’s largest interactive
marketing conference to be held in the
UK!
Highlights from the day included
the unveiling of our enhanced mobile...
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Whew! September flew by! But there's no slowing the CoTweet team
down. We're excited to hit the road this month for our version of a
"social media road trip". Pack your bags and come visit us at many
of the industry's premier events this month.
Lucky for us, we don’t have to travel further then our own back
yard for our first stop. We’ll be exhibiting at the DMA conference in San
Francisco, October 9-14. Considered the "global ROI marketing event
of the season" DMA is a perfect fit for our new Social Media
Marketing Certification Course, which focuses on achieving your
marketing goals by...
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There has been tremendous buzz within the marketing industry about
Connections 2010 over the last few weeks. In case you
missed it we have highlighted 5 of our attendee's blog posts
here…
1. If you
are in a hurry Social Mediarology gives some quick takeaways of
both the session he facilitated and the conference as a whole in
thier blog post
Connections 2010: Conference Recap.
2. Webinar Resources provides a
picture slide
show and a summary of the Habitat Build that happened on the
Monday before Connections in their blog post -
Webinar Resources Extends Reach to the
Community.
3. Patrick gives an...
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