Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
Posted by: Jeff Cunning Wednesday, November 30, 2011
Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
In the past year @ExactTargetUK has spoken to hundreds of companies
about their Social Media strategy and about social marketing.
It’s true to say that each conversation has been very
different and each company has their own unique views on how they
should be seen Socially. But there are an increasing number
of companies who realise that, whilst Social Media forms part of
the Marketing and Sales functions, all parts of their business have
something to gain from being part of this strategy. When we
discuss what Social media means to our clients, one of the first
point of call is what do...Read More »
In
the spirit of a truly social time of year, our upcoming ExactTarget @SMAZ event is
sure to get your social marketing ideas stirring. On Friday,
November 18 at MadCap Theatres in Tempe, we will answer your social
media questions and explore the best practices for how companies
are integrating Facebook and Twitter into their overall marketing
mix.
Presenters include Fortune 200 executives, social media authors,
consultants, entrepreneurs, and SEM architects with years of
experience who are willing to share the benefits of social media
channels and the rewards of implementing internal...Read More »
Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
Many social marketers may wonder, what is the line between over
engaging and under communicating, and how do you keep all of this
under control? We understand that there are several...Read More »
We left Orlando at 2 a.m. this morning to beat the traffic,
heading to Kennedy Space Center. Many of the 150 #NASATweetup
participants were there with us, and we had an informal, early
morning tailgate party complete with laptops showing video of the
shuttle on the pad, tunes cranking into the night, and even
glowsticks. At 5a.m. we made our way to the tweetup tent. The
launch pad was visible in the distance, all lit up in the early
morning darkness.
The press area by the countdown clock was already crazy busy
when we arrived. I suppose it takes “the end of an era” to draw
this size of media...
Thursday was the first official day of the #STS135#NASAtweetup. Using
the power of social media, I made a good friend in Pat Bell, an
aerospace engineer based in Cincinnati. We arrived at Kennedy Space
Center and soon found ourselves near the 525-foot tall, 34-story
Vehicle Assembly Building. Built for the purpose of assembling the
Saturn V rockets that took our Apollo astronauts to the moon, it
has served the Shuttle program well.
The center of Tweetup activities is a tent on the hill above the
countdown clock. It looks across a lagoon towards the launch pad.
We started the day by making...Read More »
When
Jesse Engle asked me if I would be interested in attending the
final shuttle launch and the #NASATweetup on
behalf of the ExactTarget Social Media Lab team, I jumped at the
chance.
NASA programs have always been a personal and professional
inspiration for me, as my early interest in science and engineering
was stimulated and reinforced by the Apollo program. In my youth, I
followed the space program with intense interest. I can remember
obtaining permission to stay up late and watch the Apollo 11
astronauts walk on the moon for the first time, and being utterly
disappointed in my own...Read More »
As social media marketers, we know you are facing new challenges
every day and we’re proud to help you tackle them. Over the past
few days, Enterprise users have likely noticed some key changes to
CoTweet. We’re excited to unveil the release of four new features –
many of which stemmed from conversations we had with you! These
features build on our core attributes – scalability, customization,
organization and functionality.
Exportable
Conversation History Keeping up with the conversation is not only about responding in
real-time, it also involves viewing conversations in context and
growing...Read More »
According to a recent study conducted by eConsultancy, 71% of
marketers cited maintaining high-quality data a major
challenge.
If this sounds familiar, it's time to test drive the new CoTweet
CRM Connector. Imagine converting conversations that occur in
Facebook and Twitter into leads or cases within your CRM system.
With a single click, you immediately gain access to a broad history
of interactions across online and offline channels. This is
powerful data that can be used to better target campaigns, increase
product demand, improve client satisfaction, and quantify the true
ROI of social...
Joel Book and I had an opportunity to present at Social Media
Super Panel today in conjunction with the Canadian Marketing
Association of Calgary.
The event was wildly successful - we had a diverse group of
attendees representing agencies, b2c, b2b, and non-profit
organizations. No doubt the interest in social media is sky-high.
The room was packed and the crowd - about 170 marketers – was
highly engaged and interested in learning as much as possible about
the best practices in social media.
Briefly, I wanted to highlight the big themes/trends bubbling up
out of our presentation, interaction...
Did
you miss our exclusive
SUBSCRIBERS, FANS, & FOLLOWERS webinar? Or would you like
to attend all over again? As promised, we’ve got the inside
scoop you need to deliver effective email, Twitter, and Facebook
messages to your unique customers. The best insights from
this ground-breaking research series are captured below through the
recorded webinar, infographics, and Power Point Presentation.
Download this webinar and learn:
How and why consumer engage—and disengage—with brands
online
Strategies for maximizing the unique strengths of Email,
Facebook, and Twitter
We are excited to debut several mobile apps at SXSW. CoTweet
mobile apps make it possible for businesses to keep up with the
conversation regardless of where they are or what time of day. And
we have mobile apps for a variety of mobile platforms including
iPhone, Android, Blackberry and Windows Mobile.
Social media has become the fundamental link between brands and
customers allowing companies to respond in real-time. In addition
to our iPhone application and iPad support, CoTweet now offers
applications on several mobile platforms helping clients engage
with customers anytime, anywhere, across...
With all that’s going on in March, we’ve decided to take this
month’s CoTweet Conversation Series event on the road, in hopes of
seeing many of you out and about in Austin at SXSW.
CoTweet and ExactTarget are excited to pair up with Klout for
our 2nd annual SXSW brunch, at the Whole Foods Headquarters in
Austin. Entertainment will include performances by nationally
renowned singer-songwriter Sahara Smith, as well as Austin’s own
Americano duo Lee Edwards with Claudia Voyles.
Companies spend a lot of time and money encouraging consumers to
become SUBSCRIBERS, FANS, & FOLLOWERS-but the relationships are
more complicated than you might think. Get the details of these
relationships in our upcoming webinar “The
Audience Has Spoken.”
This webinar is your chance to learn:
How and why consumers engage-and disengage-with brands
online
Strategies for maximizing the unique strengths of Email,
Facebook, and Twitter
The classic mistakes marketers make with Email, Facebook, and
Twitter
PLUS - exclusive, unreleased infographics from our latest
SUBSCRIBERS, FANS & FOLLOWERS consumer...
By now the stack of case studies showing how social media can
cause huge disruptions for companies is fairly large. Yesterday it
seemed like yet another example would be added to the list.
At 11:30am a well established 'mommy blogger,' @crissy, tweeted
a post from her blog, Dear
Crissy, calling out Toyota for a shady email pitch she
received.
The email came from MommyNetworks.org and it offered
bloggers a chance to "score" a $10.00 Amazon gift card for helping
to spread positive news about Toyota. The email provided links to
positive content about Toyota and asked the bloggers to rate, share
or...
Posted by: Jesse Engle Wednesday, February 9, 2011
Last year, ExactTarget made a bold move into the social media
space by acquiring CoTweet. At the time, we announced plans for an
expanded presence in the Bay Area, placing us right in the center
of the social media universe.
I am proud to announce that that day has finally arrived. Today
we officially opened the beautiful ExactTarget Social Media Lab,
right in the heart of San Francisco's SOMA neighborhood!
The ExactTarget Social Media Lab, will serve as our social media
center of excellence, where we drive innovation in social products
and services. We'll work closely with our customers to...
Yesterday was a big day for CoTweet: global ICT solution
provider NTT Communications Corporation announced it will bring
CoTweet’s social media management platform to the Japanese market
by the end of Q1 2011.
>
Through the partnership CoTweet will be made available in
Japanese and will rely on NTT Com’s Online Marketing Group sales
team to sell the localized application.
Social media is growing rapidly in Japan. Last September,
Forrester Research reported that 36% of Japanese adults are active
creators on social networking sites and 75% percent of online
Japanese adults view content on social...
Winners of this phase are based on total votes by the community
then reviewed by the E2 Advisory Board. All comments and feedback
activity will be considered during the review process, so feel free
to leave your notes and feedback on why you are interested in any
particular session. Submissions selected by the Advisory Board will
then proceed to the final “Selected Sessions” stage and considered
for inclusion in the Enterprise 2.0 Boston 2011 Conference.
Check out what CoTweet has planned for the Boston 2011
Conference agenda:
Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
In the past year 
In
the spirit of a truly social time of year, our upcoming 
Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
When
Jesse Engle asked me if I would be interested in attending the
final shuttle launch and the 
Exportable
Conversation History
>
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