Mastered the basics of marketing automation? If the answer is yes, I'm guessing you've already begun reaping the rewards of your initial automation efforts. I'm also surmising that your CRM system is busy collecting plenty of customer and prospect data, and you're actively engaged on multiple social channels. At this point, you might even have a little extra time in your schedule to dive into your RSS feed, or take a longer smoothie break.
You're off to a good start.
That being said, there's always more to learn about the complex clockwork of marketing automation. Take your knowledge to the...
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Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the 
The
2012 Edelman Trust Barometer revealed the rise of credibility
amongst regular employees in social media. The sudden rise in
credibility was the greatest increase since 2004—one that should
serve as a wake-up call to leaders and communicators.
Each
Thursday at 11am EST, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the ExactTarget
Café.
Connections
is going to be amazing this year, particularly for the social media
manager and marketer. There are many reasons, but I've highlighted
some for you here!
ExactTarget's
annual user conference, 
Last
week, the 3sixty Live Chicago user community celebrated their first
anniversary! Their group of interactive marketers, meet each month
to share what they're working on and discuss different ways of
attacking a project. Over the past year, the group has continued to
grow and add new members. Members often go to a meeting with a
question in mind to ask their peers for advice and different
perspectives. They take turns hosting at each other's offices and
host a social hour after each meeting to continue the conversation
in a relaxed setting.
Digital
Marketing. Email Marketing. Social Media. Conversations. Content.
Blogging. Tweets. Research, research, research. Sir Richard Branson
(whaaat?!?), Scott Dorsey, Joel Book, Jesse Engle, Ann Handley,
Jeff Rohrs, Morgan Stewart, ExactTarget, CoTweet, BestBuy, Groupon,
Coca-Cola, Citi, Hotels.com, McDonald's, Threadless, Forrester
Research, and the list most certainly goes on. Train! Wooo!
How
things change in 2 years. Not only the digital industry but the
Connections conference. I've never attended a conference that
covered new material so thoroughly with some of the best leaders in
the industry. On Wednesday I was sitting in the Content Marketing
Insights and a light bulb finally went off. Ann Handley said
something around having to have a content strategy first then
funnel up to the different outlets. I don't know if it was how she
said it, if I was open to the message or a combination of both but
the light bulb went off. I've struggled doing strategies for social
media, web...
