What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

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It's hard to imagine but this is our 3rd consecutive year at #SXSW! And this year we are making it a whole weekend of ExactTarget! We are bringing a little of that Connections spirit down to Austin and would love to hang out! 

 

How to Get Connected with ExactTarget at SXSW: 

Friday, March 9th 3:30pm CST – SoLoMo Redefined Panel with Jeff Rohrs

Our own Jeff Rohrs with Urban Airship & Google 

http://schedule.sxsw.com/2012/events/event_IAP12898

 

Saturday, March 10th – Building Mobile Audiences at Thirty Thousand Feet

Jeff Rohrs and Friend of ET Morgan Stewart with Urban Airship Mobile Panel 

 

Sunday,...

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Here's what you MUST know about B2B Social Media and how to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011. According to the Business Marketing Association (BMA), 89% of U.S. B2B companies are now using some type of social media to attract and engage buyers. But while some B2B companies are reaping huge benefits from social media, others are struggling.

Some B2B companies have found that professional networking sites like LinkedIn are an effective way to generate leads and influence decision-makers, while other companies find Facebook, Twitter...

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

During our recent chat, DJ Waldow, founder and CEO of Waldow Social, joined us for a discussion on Email and Social Cross-Promotions. Having worked in the interactive marketing industry for many years, DJ recently started his own company to develop email and social media marketing programs which help build leads, sales, and online...Read More »

In the past year @ExactTargetUK has spoken to hundreds of companies about their Social Media strategy and about social marketing.  It’s true to say that each conversation has been very different and each company has their own unique views on how they should be seen Socially.   But there are an increasing number of companies who realise that, whilst Social Media forms part of the Marketing and Sales functions, all parts of their business have something to gain from being part of this strategy.  When we discuss what Social media means to our clients, one of the first point of call is what do...Read More »

Facebook, Twitter, Email and mobile continue to change the face of online marketing.  eMarketer Chief Executive Officer and Co-founder Geoff Ramsey fueled the conversation to more than 3,000 global marketers during his recent Connections ’11 keynote presentation.

The author of Digital Impact: The Two Secrets to Online Marketing Success,Ramsey outlined the unique challenges online marketers face in connecting with customers in today’s digital world, explaining how driving online marketing success requires two essential ingredients: Measurement and “Magnetic Content.” 

The first ingredient...

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Last week, the #NexusCafe chat focused on breaking down the silo for social media. We hosted Dawn Devirgilio, Social product marketing manager at ExactTarget. Participants discussed how interactive teams can best collaborate and ensure that social media could be leveraged in cross-channel campaigns. A summary of the conversation is below:

@ET... Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Last week we had the opportunity to speak with Tim Kopp, ExactTarget’s Chief Marketing Officer, on corporate marketing strategy.  In an ever-changing digital marketing environment, Tim shared his thoughts on developing an effective marketing strategy and making adaptations to position for changes in the marketplace.  A summary of the conversation is below:

@ET... Read More »

Google+ - It's All About Relevance

I am very excited to share my first thoughts and impressions after using Google+ for the last few days.  Also, as an email marketer, I want to focus on how this will impact businesses and what it means for the world of email.

So far, I love the concept of circles.  Some people on the Internet are saying it's too complicated, and people will never use it, but I've found it very intuitive.  I have yet to look at any of the Help videos, and I've only glanced at the Help documentation, yet everything seems to be where you would expect it and work the way you would...Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Jay Baer, a social media strategy consultant from Convince & Convert, joined us for our most highly-attended #NexusCafe chat last week to discuss social media measurement.   Jay is a renowned speaker and social media expert, having written several books, including The NOW Revolution.  A signed copy of his book was given to 6 of this week’s most active #NexusCaf... Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our most recent chat centered around corporate blogging.  With so many areas to touch upon (content, frequency, readers, RSS, mobile optimization), the discussion was very informative for any marketer looking to expand the relevancy and popularity of their blog.  Below is a summary of the discussion:

@ETNexus:  Which corporate blogs do you follow and why?... Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

In a recent chat, we featured guest Andrew Kordek, cofounder of Trendline Interactive and the former strategist of email marketing at Groupon. Trendline is a marketing consultancy focused on email marketing, messaging strategy, and marketing consulting. We took a fun approach with the chat that week and talked about ways to destroy your email marketing...Read More »

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call it the Nexus Café.

Casey Knox (@caseymaeknox), the social media manager for ExactTarget partner Area203, recently joined us to talk about Social Media Optimization, ranging from content strategy on different social channels to frequency, keeping the messaging authentic.

 

Many times marketers confuse Search Engine Optimization (SEO) for Social Media Optimization (SMO). While both are important, Casey...

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By now the stack of case studies showing how social media can cause huge disruptions for companies is fairly large. Yesterday it seemed like yet another example would be added to the list.

At 11:30am a well established 'mommy blogger,' @crissy, tweeted a post from her blog, Dear Crissy, calling out Toyota for a shady email pitch she received.

The email came from MommyNetworks.org and it offered bloggers a chance to "score" a $10.00 Amazon gift card for helping to spread positive news about Toyota. The email provided links to positive content about Toyota and asked the bloggers to rate, share or...

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Yesterday was a big day for CoTweet: global ICT solution provider NTT Communications Corporation announced it will bring CoTweet’s social media management platform to the Japanese market by the end of Q1 2011.

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Through the partnership CoTweet will be made available in Japanese and will rely on NTT Com’s Online Marketing Group sales team to sell the localized application.

Social media is growing rapidly in Japan. Last September, Forrester Research reported that 36% of Japanese adults are active creators on social networking sites and 75% percent of online Japanese adults view content on social...

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Many businesses experience growing pains as they expand marketing efforts to include social media. Questions about what tools to use, how to allocate resources and how to measure success are just a few of the new challenges they face — and some of many topics that will be explored at PR+MKTG Camp™ East in New York City today.

PR+MKTG Camp East is a interactive one-day conference geared toward PR and marketing professionals looking to leverage today's increasingly socially-driven, media landscape. There will be several sessions focused on integrated strategic engagement throughout all divisions...

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Last week the CoTweet team joined more than 4,000 social media speakers, panelists, exhibitors, VIPs and enthusiasts at Blogworld 2010 in Las Vegas for a fantastic event fueled by excitement, passion and ideas about the future of social media.

One of the biggest thrills was meeting so many people who are using CoTweet as the backbone for their social media strategy. My favorite one was a user who came up to me at the booth, gave me a huge hug and thanked CoTweet for making her job extremely more manageable. She walked away with a CoTweet T-shirt and a few seconds later we received a mention in...

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I was fortunate to attend and be a guest blogger for the Master of Business Online Conference (MBO) an interactive marketing conference hosted in Indianapolis. In addition to meeting some great people, I also heard from a lineup of informative speakers.

Here are 5 nuggets of information that I took away from the conference.

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As email marketing and social media marketing efforts continue to increase, creative and enterprising marketers are looking for new ways to harness the power of both. Instead of viewing email and social media marketing as competing, marketers are discovering the ability of email marketing to boost social presence.

The most common uses of an email-social marketing combination include tweeting email newsletters on Twitter and emailing blog posts to subscriber lists. Additionally, organizations can include calls to action in emails, inviting subscribers to share, follow and tweet information.

Both...Read More »

I had the chance to attend ExactTarget’s Subscribers, Fans, and Followers webinar last week, which was led by Jeff Rohrs and Morgan Stewart. The webinar was jam-packed with excellent insight for marketers on how to better engage their audiences through email, Facebook, and Twitter. One of the highlights for me was the Mythbusters section of the presentation. During this time, Morgan and Jeff addressed some of the current buzz that’s occurring in the industry and set the record straight on some ideas that you might be fighting in your organization. Here’s a quick summary:

Myth #1: A Nielsen...

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