Regardless of how long you’ve been using (or not using) a marketing automation tool, you should always be on the lookout for ways to improve your marketing efforts—whether it’s by implementing drip campaigns, exploring the wonders of dynamic content, or creating highly targeted email campaigns for specific audiences. The point is, there are always new and exciting things to try, especially with all of the extra time that you free up by implementing an automation system in the first place.
But how do you know what the next step is?
The best way to make sure that you’re always progressing...
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Is
your brand on every social media platform under the sun yet
mastering engagement in none?
This past weekend was advertised as one of the most
exciting in all of college football: Championship Weekend.
Championships were won, trophies handed out, bowl berths earned,
and commentary of 140 characters was plentiful. There were six
championship games, three overtimes, and a blowout of historic
proportions. Today, we know who won on the field but let’s take a
look at the off-the-field winners – more specifically, the Twitter
winners (Twinners?).
SM:
So what exactly is Visible?
Marketing
without measurement is like driving in the dark without headlights:
dangerous, and not really smart. When it comes to social media,
things can change on a dime, so you need to make sure you have the
right tools in place to 
How do
you better operationalize your social media efforts to be truly
effective? According to 
Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
Casey joined us previously on the #NexusCafe chat...
I
was fortunate to attend and be a guest blogger for the 
I’m
going to let you in on a little secret – I love grilled cheese
sandwiches. It truly is the perfect sandwich. Simple and basic, yet
grows up as you do. As a kid, I ate the basic grilled cheese:
American on white bread. Now, as an adult, I’ve moved up to more
“sophisticated” grilled cheese sandwiches – with tomatoes or bacon
or gourmet cheeses.
