The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Google
has announced the launch of
Google+ Pages which allows
brands and businesses to create a presence on Google+. With Google+
Pages, brands can now publish and manage conversations on
Posts as well as upload Photos and Videos. There are a few
unique features I am keeping my eye as they evolve the
platform:
-
Direct Connect:
A key differentiators from other social networks is that Google
tools, like search or Gmail, are integral to how we interact
online. A Google+ Page feature is Direct Connect that makes
it simple for people to connect with a brand page by letting people
enter '+'...
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Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
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With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
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In the past year
@ExactTargetUK has spoken to hundreds of companies
about their Social Media strategy and about social marketing.
It’s true to say that each conversation has been very
different and each company has their own unique views on how they
should be seen Socially. But there are an increasing number
of companies who realise that, whilst Social Media forms part of
the Marketing and Sales functions, all parts of their business have
something to gain from being part of this strategy. When we
discuss what Social media means to our clients, one of the first
point of call is what do...
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Retailers interact
with customers in ways unlike any other industry. Whether through
email coupons or face-to-face interactions at the register, you
have more customer data sources to consider than most other
marketers. But online and offline marketing still remain
disconnected, leaving additional opportunities for increased
transactions untapped. At the same time, consumers can become
frustrated or feel undervalued when their interactions with a brand
aren’t appreciated or cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
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We all learned at a young age that
the easiest way to avoid answering the “which is your favorite”
question is by saying enthusiastically, “I liked them all!” Well,
during a conference featuring “The Power of One” as the connecting
theme throughout – “I liked them all” sounds rather like a cop-out.
But that’s my answer to the question “Who was your favorite speaker
at Connections 2011?” I loved them all. Collectively.
It wasn’t the power of just one of the speakers that moved and
impacted me – it was the Collective Power of One (ahem, maybe the
secret theme of Connections 2011) that made their...
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Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Recently, we had the opportunity to speak with non-profit digital
marketers including our featured guest,
Dane Nutty, the program
manager for the
Indiana
Mother's Milk Bank, an ExactTarget client. A number of other
marketers joined in to discuss the ways that non-profits
effectively leverage digital marketing campaigns to promote their
mission. A summary of...
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We left Orlando at 2 a.m. this morning to beat the traffic,
heading to Kennedy Space Center. Many of the 150 #NASATweetup
participants were there with us, and we had an informal, early
morning tailgate party complete with laptops showing video of the
shuttle on the pad, tunes cranking into the night, and even
glowsticks. At 5a.m. we made our way to the tweetup tent. The
launch pad was visible in the distance, all lit up in the early
morning darkness.
The press area by the countdown clock was already crazy busy
when we arrived. I suppose it takes “the end of an era” to draw
this size of media...
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Each w
eek,
marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and best
practices in the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Jay Baer, a social media strategy consultant from
Convince & Convert, joined
us for our most highly-attended
#NexusCafe chat last
week to discuss social media measurement. Jay is a
renowned speaker and social media expert, having written several
books, including The NOW Revolution. A signed copy of his
book was given to 6 of this week’s most active
#NexusCaf...
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Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Our most recent chat centered around corporate blogging. With
so many areas to touch upon (content, frequency, readers, RSS,
mobile optimization), the discussion was very informative for any
marketer looking to expand the relevancy and popularity of their
blog. Below is a summary of the discussion:
@ETNexus:
Which corporate blogs do you follow and why?...
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Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
A recent #NexusCafe chat discussed social listening and online
reputation management with
Casey Knox, pictured in
this fun photo with her team. Casey is a social media consultant
and PR manager at
Area203Digital,
a full-service interactive marketing agency focused on strategy,
analytics, design, and creative.
Casey joined us previously on the #NexusCafe chat...
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Digital Marketing in the UK & Europe recently
got slightly more complex with changes in governance & wider
legislation - the question is, are you aware of your
responsibilities?
UK OK?
Firstly, the independent UK watchdog, the
Advertising
Standards Authority (ASA), and their Committee of Advertising
Practice (CAP) Code - As of March 1st 2011, their remit was
extended to cover digital/online content for the first time -
everything from display, banner, search to good old
email.
Essentially what this means is that must be able
to back up any claims within their online marketing materials -...
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As social media marketers, we know you are facing new challenges
every day and we’re proud to help you tackle them. Over the past
few days, Enterprise users have likely noticed some key changes to
CoTweet. We’re excited to unveil the release of four new features –
many of which stemmed from conversations we had with you! These
features build on our core attributes – scalability, customization,
organization and functionality.
Exportable
Conversation HistoryKeeping up with the conversation is not only about responding in
real-time, it also involves viewing conversations in context and
growing...
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CoTweet is on the forefront of the social media revolution,
defining the way companies and brands connect with their customers
via social networks. Recently acquired by ExactTarget, CoTweet has
a proven business model and the resources to maintain our early
leadership position in the space and to grow the business as the
market expands. We are building a Social Media Lab in the SOMA
district of San Francisco and are rapidly growing our team to meet
the incredible market opportunity ahead of us.
Job Description
The Director of Product Management will play a key role in
driving CoTweet's product...
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On Friday, April 22, the
Sheraton
Indianapolis City Centre will play host to the
Women Working in
Technology Conference. This is an annual conference presented
by the Center for Information and Communication Sciences (CICS) and
the College of Communication, Information and Media at Ball State
University.
And I'm pleased to say that I get the chance to participate in
a panel that will be speaking at the conference.
I have attended the WWiT conference every year since its inception,
even back when that required driving up to Muncie for the day to
attend on Ball State's campus. It's such an honor...
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According to a recent study conducted by eConsultancy, 71% of
marketers cited maintaining high-quality data a major
challenge.
If this sounds familiar, it's time to test drive the new CoTweet
CRM Connector. Imagine converting conversations that occur in
Facebook and Twitter into leads or cases within your CRM system.
With a single click, you immediately gain access to a broad history
of interactions across online and offline channels. This is
powerful data that can be used to better target campaigns, increase
product demand, improve client satisfaction, and quantify the true
ROI of social...
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