You are in the final stages of choosing ExactTarget as you new
email service provider (ESP) and the realization that the task of
either migrating your existing campaigns, or integrating a new ESP
into your back-end system comes into focus. Whether you are using
the services provided by ExactTarget or a consulting partner, here
are the top 5 tips that we give clients to ease the burden on your
team at the same time as speeding up the implementation.
-
Define your marketing objectives and
goals
Prior to engaging with your assigned services team or partner
agency, it is critical that you 
have...
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Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
The beauty of SocialEngage is that...
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Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
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One voice that summed up a lot of
what I took away from this event was
Jay
Baer - The Power of Now. I'm a software engineer, not very
social (have never twittered my face in a book), not a marketer
(although sometimes I think I can be viral), just came to learn
what cool tech toys ET has coming that I can help our marketing
team leverage, and catch a Katy Perry concert - I mean "who doesn't
like cats". But listening to many of the speakers about "social"
over these last few days, I think I've either been brainwashed or
I'm starting to get this a bit. It's not about vanity or posting
what I had...
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Consumers are interacting with
brands in real time across email, mobile, social media and the Web
– often from the phone they carry in their purse or pocket.
It’s a new real-time reality that creates tremendous opportunity
for brands to engage, yet many still fall short – siloing
interactions to online and offline teams and delivering brand
experiences that are far from ideal.
The best minds in marketing have
joined us at Connections 2011 to empower
marketers with new ideas, innovations and products to meet the
needs of today’s hyperconnected consumer. From eMarketer’s
Geoff Ramsey to...
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I had the opportunity last week to sit down with Matt Hunckler,
the Director of Marketing at Slingshot SEO, and talk with him
about Search Engine Optimization and how organizations are
incorporating it into their marketing mix. Here’s a bit of our
conversation:
Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is
SEO? It seems a little abstract – like alchemy – can you get
us up to speed on this topic?
Matt: No
problem. It's a fairly complex practice, but I'll see if I can
break it down a bit.
From the perspective of the search
engines, search is about providing the best...
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CoTweet is on the forefront of the social media revolution,
defining the way companies and brands connect with their customers
via social networks. Recently acquired by ExactTarget, CoTweet has
a proven business model and the resources to maintain our early
leadership position in the space and to grow the business as the
market expands. We are building a Social Media Lab in the SOMA
district of San Francisco and are rapidly growing our team to meet
the incredible market opportunity ahead of us.
Job Description
The Director of Product Management will play a key role in
driving CoTweet's product...
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Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
Fast forward to now, where RSS is...
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ExactTarget
provides our customers the ability to market through email, mobile,
social, and sites—but why is that combination so powerful? The
answer is the data and connectivity—which provides marketers the
ability to communicate in a consistent, targeted, and branded
manner across channels while honoring consumer preferences.
There are many companies out there
who specialize in Landing Page marketing—but ExactTarget Landing
Pages are different because they are integrated with the same data
and technology customers use to power the rest of the interactive
marketing campaigns.
Consider taking...
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If you are looking for some Personal Development goals as part of
your New Years resolutions, consider a product certification from
the ExactTarget Academy. There are multiple courses designed
around those who are sending out E-mails (Conent Creator,) people
working on the developer side (API,) and the social media business
owners (CoTweet) at your company.
Here are three great
reasons to get a Product Certification:
1.
Product Knowledge- How many times have you
discovered something new about a piece of software you have used
for years? We have lots of these “Ah-ha!” moments in our
classes...
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The ExactTarget Documentation Department has been hard at work
writing documentation that meets your needs. And if it isn't what
you're looking for, we want to hear about it! That's why we've
provided multiple ways for you as a user to reach us. We've
socialized our documentation, and here's how:
-
The Feedback Form - leave direct feedback on
any page by using our green feedback form. Once you click Submit,
we receive an email with your comments. If you provided contact
information, we'll respond to you, often within the same
day.
-
Email - what would an email marketing software
company be...
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In the world of social media,
oftentimes the best strategy is to let your customers
promote the product for you. However, it can be
difficult to zero in on exactly how to create a strategy that both
improves SEO and creates viral media content on social media
outlets. With a snazzy design and some well timed emails,
Western
River Expeditions, an adventure tour company, has accomplished
this feat through the combined use of
Compendium and ExactTarget.
In short, Western River sends its clients a triggered email through
Resmark Systems,
tour operator software powered
by ExactTarget, inviting...
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Today, ExactTarget clients can send to account, contact, and
lead entities, but with CRM 2011 you'll be able to send to
any existing or custom entity. The ExactTarget-Microsoft
Dynamics CRM Integration will be available for
CRM 2011 Online and On-Premise.
Social CRM with Microsoft Dynamics CRM and
Azure
Blog post contributed by
Barry Givens, Global Channel Development Manager with
Microsoft Dynamics CRM
"Seven years ago we launched Microsoft CRM 1.2 to a small but
enthusiastic audience. CRM 1.2 was a market breakthrough for
us but it was only after a healthy independent software vendor
community...
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Every marketer has the list. You
know—it’s that list you keep of “things I would think about. .
.if I just had time to think!” The list probably
comprises some of the harder challenges about your job—challenges
you’d be able to solve with just a little more time, incremental
budget, or an extra intern. Coincidentally, the list also
contains the challenges that, if solved, could result in a
promotion, or a raise. I have one, too. I call the list my
“High Five.”
Here are the “High Five”
that should be on every marketer’s list right
now:
1.Real-Time:
Somewhere, someone out there is...
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There
only can be one number one. The best. Número uno. That is the newly
stated goal of Indianapolis based email service provider,
ExactTarget - to be #1. CEO, Scott Dorsey, stated that
ExactTarget's goal for 2011 is to be best in breed for email,
social, SMS and mobile services. This news sent the a conference
room of over 2,000 ExactTarget user attendees buzzing with Twitter
tweets, text messages, Facebook fan posts and, of course,
old-school email messages.
A demo of ExactTarget's new Interactive Marketing Hub followed with
new software tools and toys that will be released in beta...
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I'm excited that today my team, Documentation, is beginning our
concerted blogging effort. It's not that we like to talk about the
stuff we're working on (well, it's not
just that). We're
excited to have another avenue to hook our users up with resources
to make the best use of our email software, text messaging tools,
Twitter marketing, and all the other online and social marketing
tools that ExactTarget has to offer.
If it also helps prospective users in their product research, all
the better, which gets to an important aspect of our documentation
-- its open availability -- but I'll come...
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Connections
2010 is coming! In just 6 days weeks 2,000 interactive
marketers from around the world will gather for 3 days (September
14 - 16) of collaboration and education in this industry-leading
interactive marketing conference. From permission based email
marketing to social media marketing, Connections will explore
the latest topics in interactive marketing.
We also have a
lineup of partner-specific events that will educate and inform
our partner community while attending the Connections interactive
marketing conference. Here are a three highlights that partners can
expect at Connections...
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ExactTarget + CoTweet are seeking a Senior Ruby Engineer to play
a pivotal role in the development of new features for our industry
leading one-to-one marketing platform. The successful candidate is
a versatile developer with expert-level proficiency in Ruby, RoR,
Metal/Rack/Sinatra and keen attention to detail that permits them
to own the final quality assurance of their solutions. The
successful candidate must be highly adaptable, capable of learning
new technologies and APIs and demonstrate passion and enthusiasm
for designing and implementing products.
Primary Responsibilities
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The big news in the past week has been
Facebook’s announcement of “Places” which allows users
to add their location to status updates/activity. This is something
that’s been playing on my mind recently as I’ve also been putting
geo-location service/game “Foursquare” through it’s
motions. So here's my take on the situation...
The lay of the land
For those of you not familiar, Foursquare is
essentially a service/app/game you can use to
“check-in” to locations – most commonly via an app on your
smartphone. If you check-in to places regularly, you become “Mayor”
of that location, you earn badges...
Read More »
Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
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