Cross-channel marketing. We're all trying to do it, but how many of us are doing it well? When it comes down to it, how do you put together a really successful cross-channel campaign?
Our advice? Build one campaign across email, mobile, and social media!
In this series of blog posts, I'm sharing three easy steps you can follow to accomplish this:
Today, we'll explore the third and final step.
Step 3: Measure, Refine, and Repeat
In order to truly understand the impact of your campaign--and learn from the results--,...Read More »