You’ve probably heard that creating Tabs with SocialPages is a great way to grow your email list using Facebook, but did you know that we have 6 new features to make your tabs easier to build and more engaging than ever?
Lead Acquisition
1. Salesforce Web-to-Lead form: You know the Smart Capture form allows you to easily add an email opt-in to your Facebook tab that’s seamlessly integrated with your ExactTarget email account. Now you can get that same experience with a Salesforce Web-to-Lead form, capturing new leads from Facebook within your CRM system.
Branding
2. Columns: SocialPages’ drag’n’drop interface makes designing a new tab a snap. The new columns feature means you can make more complex templates for your content with the same level of ease.
3. CSS Stylesheets: For more advanced users, CSS styling can be used on your tabs to increase consistency between your tab design and your other web properties.
Automation & Integration
4. Twitter Gear: Use this Gear to import a feed of your Twitter stream to your Facebook Tab, integrating your messages across your social channels.
5. RSS Gear: The RSS Gear will automatically display new content from any RSS feed you select. A great idea would be to use a feed of blog posts or images you are already creating – this will effortlessly keep your tab up-to-date with fresh, new content. See how NASA uses RSS to engage their fans with their Image of the Day.
Engagement
6. Facebook Plugins: Using Facebook plugins is a great way to add social context to your Tab. In SocialPages we’ve made it user-friendly to configure these plugins anyway you like. Choose from a Like/Recommend button, Comments and Facepile (a list of a users’ “Friends who like this” featuring their profile pictures.) Use these gears to make your tab more engaging.
Leave a comment and tell us which feature you’re most excited to incorporate into your Facebook tabs! You can also register for our upcoming webinar to learn more about these new features and using Facebook for email success.
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