I had the pleasure of listening to Rachel Botsman, author of What's Mine Is Yours? The Rise of Collaborative Consumption at our ExactTarget Connect Conference in Sydney, Australia. Her presentation was absolutely brilliant and full of ideas about using technology to "empower people to make meaningful connections. Connections that are enabling use to rediscover a humanness that we lost somewhere along the way."
During her presentation she made a comment that hit pretty hard.
(I'm paraphrasing here...) We should have never called it social media. It has always been social design. Social design...
Read More »
Teens
are more likely than any other age group to use text messaging,
Facebook, and Twitter. They are also more likely to communicate
through a greater number of channels on a daily basis, picking the
right channel based on speed, convenience, and privacy.
There’s no
doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers in the UK and around the globe are no longer
sitting at their computers searching for information—instead, they
expect information to be available all around them. At the same
time, they expect that information to be relevant to their
lives.
It was
no suprise to us that Australians are leading the world in their
adoption of technology, and in partiular how they connect with
brands on mobile devices. The unparalleled adoption of smartphones
in Australia (49% of us own one!) means that today’s always-on,
hyper-connected consumer is placing demands on marketers that can
often seem bewildering. What was once seen as the "multi-channel
opportunity" is now a "cross-channel imperative" as our audiences
continue to adopt technology that opens up an increasing array of
brand engagement mechanisms.
There’s
no doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers are no longer sitting at their computers
searching for information—instead, they expect information to be
available all around them. At the same time, they expect that
information to be relevant to their lives.
