Tuesday, October 30, 2012
I just wanted to update you about an excellent webinar taking place this Friday.
What can you do when your subscribers go silent – or worse – unsubscribe? You’ve lost the ability to get your message out to the people that need to know about your products and offers. The answer? There are 3 key steps to re-engage these two valuable segments – unsubscribes and inactives - with your marketing message. Learn how to leverage their personal shopping preferences, find them with personalized displays ads, and coordinate personalization with your email campaigns. The result? More active subscribers, more revenue and a better shopper experience.
Join Chip Overstreet, SVP of Marketing for MyBuys, and Kyle Lacy, Principal of Marketing Research and Education for ExactTarget, as they take you step-by-step through effective retargeting strategy using display ads to complement and increase the success of your email campaigns.
When: Friday, November 2, 2012 2:00 PM - 3:00 PM EDT