Friday, October 5, 2012
That's right. Facebook hit a BILLION users. That is BILLION with a B. Staggering is an understatement but with staggering figures like these, marketers cannot afford to ignore Facebook. Regardless of size or marketing budget, brands can benefit from an effective Facebook strategy.
Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are important or HOW to execute a campaign around them—until now.
1. Optimize Campaign Performance - Most successful marketing campaigns running today have one thing in common: they include consumer touch- points that cross multiple channels. And in today’s consumer landscape, the one channel you cannot afford to ignore is social media.
- Build a social brand presence on Facebook by publishing Pages that facilitate consumer interaction.
- Offer Facebook fans and Twitter followers a reason to engage via social channels and drive conversions with fan-gated promotions and coupons.
2. Grow Your Subscriber List with Facebook - Data collected via social media, combined with CRM and behavioral marketing data, has proven to increase overall campaign effectiveness. After all, the more you know about your consumers, the better you can deliver relevant, timely messages.
If you want consumer data, you have got to ask for it. So start by promoting a branded lead form on Facebook that requests email addresses along with basic demographic information.
3. Engage Loyal Customers by Using the Timeline - The way consumers interact with brands on Facebook has recently changed with the introduction of Facebook’s new Timeline feature. In order for a brand to be successful on Facebook today, they must see engagement from their fans. While it does require more strategy and higher-quality content, it also provides a greater opportunity to engage with previously idle fans, turning them into customers and eventual brand advocates.
- Gather your most engaging content and draw attention to it by “starring” and “pinning” it to your Timeline. For your brand, this may include - Video footage, Commercials, Event promotions , and Special announcements
- Whatever content you decide to “pin” or “star,” make sure it’s capable of enhancing your Facebook presence. Your network of Facebook fans should find it interesting, relevant, and be eager to engage with you because of it.
How are you using Facebook to drive growth and strategy?