Wednesday, January 30, 2013
We have thrown around a lot of predictions over the past couple of months, and we have one more for you. Last but not least, Gini Dietrich of Arment Dietrich. I am a huge fan of Gini and her work on Marketing in the Round and Spin Sucks (slight social media crush). If you are in the public relations world, do not ignore Gini!
We have many more videos in the works that feature Gini, and this video is really more of a warning than a prediction. Be aware that marketing strategy must include mobile website development. We are influenced by the shiny object of social media and tend to ignore a fundamental development -- the mobile website.