From the smart phone to the tablet, the digital revolution is effecting every corner of the globe. With the revolution happening NOW, it is important to understand how individuals in the UK are using social media, email, mobile, and the Internet. We spent time sifting through various research sites to compile the most recent and best data available for digital communication in the . Here's what we found :
Important Stats of UK Online Consumers
- 27% increase in mobile usage between 16-24 year olds between 2010 - 2011
- 82% check email at least once a day
- 44% use email as a means of connecting with old friends
- 68% are active Facebook users
- 52% subscribe to email to receive discounts
Important Findings
- The UK market is investing heavily in the mobile format and will continue to find new ways to reach the mobile elite
- The 16-24 demographic is exploding in mobility. This age range is up 27% between 2010 and 2011
- Email still ranks as the top medium for purchases in the digital channel
- Over half of UK consumers check Facebook at least once a day. And of course, growth is expected
- Discounts is overwhelmingly the reason consumers use Facebook and email for content subscription
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