Wednesday, December 5, 2012
Welcome to the first edition of Conversations with ExactTarget, a video blog that will introduce you to the top thought-leaders in the digital marketing industry. Today we are talking with C.C. Chapman.
C.C. Chapman is a writer, professional speaker, photographer and explorer. He is a graduate of Bentley University and loves nothing more than traveling the world and sharing everything he sees and experiences. His work has appeared on the pages of Rolling Stone and the Wall Street Journal. His thoughts and words have appeared on CNN, Fox and many online properties. Over the years he has worked on and lead numerous award winning campaigns for clients such as American Eagle Outfitters, HBO, The Coca-Cola Company and Verizon FiOS. C.C.'s next book Amazing Things Will Happen: A Real World Guide to Success and Happiness was published last month!
Today's Topic - How do you businesses organize social media? How should the C-Suite interact with social media and build it within their company?