Nothing says the start of summer in Indiana like the Indianapolis 500. On May 27th, I had the pleasure of attending the greatest sporting event in the world. There are many reasons this event is a must see including:
- Hundreds of Thousands of People
- 33 Drivers
- 95+ Degrees
- 96th Running of the Race
- 35 Lead Changes
It was hot... in more ways than one.
We have been busy at ExactTarget producing infographics over various events that matter to our clients and the industry. The Super Bowl, Oscars, and Champions League infographics showed the massive appeal certain events have across the world. We wanted to do it again from our backyard in Indianapolis for the Indy 500. The social media team at ExactTarget decided to track and review the top trends over the course of the race and show the overall popularity of the race via social media. Check out what we found.
Important Stats
- 210,650 total tweets over the event
- Dario Franchitti lead the drivers with the most tweets at 29,099
- A total of 42,054 Twitter Followers were added to the Driver accounts
- Rubens Barrichello is the top Twitter driver with over 1.6 million Twitter followers and adding 16,068 followers during the race
- Josef Newgarden increased his Facebook followers by 29.15%
Findings
- Twitter is the more popular tool used by drivers, fans, and teams
- Crashes peaked Twitter usage. The most tweeted crash was on Sato hitting the wall
- The top driver in Twitter was lesser known with 1.6 million Twitter followers
- The country of Brazil had a massive showing with teams and drivers. It was the second ranked country
- The drivers with the most lead changes led the pack with Tweets including the winner Dario Franchitti
Infographic - you can see a larger version of this infographic here .
At the lab we tracked the conversation from 12 pm (5/25) to 12:00 pm (5/28) EST.
Want this infographic for your blog? Here is the code you can use:
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