Friday, November 16, 2012
Welcome to this week's edition of the Baer Facts. For those of you new to the program, the Baer Facts is a weekly video series where Jay Baer and I talk about a trending topic in the world of digital media. The video interview is released every Friday.
Today's topic - Brand outrage over Facebook's implementation of EdgeRank, and their confusion about why they have to pay for both ads and promoted posts in order to reach fans.
By the way, here is the breakdown of Edgerank courtesy of InsideFacebook.com:
EdgeRank is the algorithm that determines what items populate your News Feed. With all the friends people have and pages they like, most users would be overwhelmed to see all of the activity generated by these connections. Facebook, therefore, assigns a value to every possible story that could end up in the feed. This value is based on affinity, weight and time.
Says Jay: "Social media isn't inexpensive. It is just different expensive. If you don't have a line item for social media advertising that goes together with the organic side of social. You are going to be left out in the cold."