For those of us in Indiana, the month of May comes as a
reminder that the Indy 500 is fast approaching. Some of my favorite
childhood memories took place at the Indianapolis Motor Speedway
watching the cars fly past Turn 4 at 200+ mph. One interesting
thing I learned at the track last year is that the tires used
during qualifying are sometimes “scuffed,” meaning they have a
couple of practice laps on them. Quickly heating and cooling the
tires during practice makes the rubber compound tougher and more
durable. With enough imagination, the same concept can be applied
to your marketing content.
N...
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Each
week, marketers from around the world join the 
Each
week, marketers from around the world join the 
We’re chatting tomorrow with Tim Kopp, ExactTarget’s Chief
Marketing Officer, on Corporate Marketing Strategy. Tim is
responsible for all aspects of ExactTarget's marketing...
Each week, marketers from around the
world join the 
Each
week, marketers from around the world join the 
Each week, marketers from around
the world join the 
Each
week, marketers from around the world join the 
Each week, marketers from around the world join
the 
eek,
marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and best
practices in the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Each
week, marketers from around the world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
best practices in the interactive marketing industry. We call
the virtual coffee chat the Nexus Café.
is a follow-up of 
