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In our second installment with Clark Kellogg (@PacerCK), he shares his thoughts on social media and how it has enhanced the viewing experience of #MarchMadness. Kellogg will call his fifth NCAA Men’s Basketball Championship Game tonight when the Louisville Cardinals (@UofLSports) take on the Michigan Wolverines (@UMichBBall) live from the Georgia Dome at 9:23pm EDT.

Last week, #kevinware trended higher than #MarchMadness after the gruesome broken leg suffered by the Louisville guard in the Elite 8 game against Duke.

Check out the video below to hear Kellogg’s insights around how fans engage...

Savvy hoops fans are well aware of who Clark Kellogg is and his impact on the game of basketball. Clark ‘Special K’ Kellogg was a McDonald’s All-American coming out of high school in Cleveland, OH. He went on to play for The Ohio State University from 1979-82, earning All-Big Ten Conference and MVP honors. Kellogg declared for the NBA draft after his junior year of college and was drafted by the Indiana Pacers in the first round.

Despite a promising rookie season in the NBA where Kellogg averaged 20 points and 10 rebounds a game, he was forced to retire after five seasons in the NBA due to knee...

I recently had the chance to sit down with Charlie Shin (@CRMinSports), CRM & Fan Engagement Leader for Major League Soccer, at MLS league offices in New York. MLS just launched its 18th season on Saturday, March 2, and arguably has more momentum than at any time in the league’s history. With 19 teams currently taking the pitch and rumblings of expansion teams in markets like Miami and New York (would be a second team), this season is poised to be full of headline making moves.

Charlie shared the primary objective of his role is to build the fan base and increase engagement through utilization...

Last week I attended the On Deck Sports & Technology Conference in Silicon Alley. The inaugural conference was billed as “a group of top innovators and entrepreneurs in sports technology and business.” Leaders in sports business were on hand from teams, properties, leagues, media networks and sites, agencies, brands, and startups.

The day started with a keynote from Bob Bowman, CEO of Major League Baseball Advanced Media (MLBAM), and was followed by a series of speaker panels, rapid fire presentations from technology companies, and a pitch contest between seven start-ups to end the day. The...

An interesting trend has begun to take shape in the business of sports: savvy professional sports teams are tapping Silicon Valley for their top talent. Speaking as one who made the reverse move – from the team side to working for a software company – I find this shift to be quite fascinating.

Recent Super Bowl XLVII participant the San Francisco 49ers have led the way by hiring former Facebook, YouTube, and Yahoo exec Gideon Yu as their Chief Strategy Officer and later promoting him to team President. Yu has since brought on board several former colleagues from the tech world, and they are...

Earlier this week the National Sports Forum hosted over 850 sports business professionals in Orlando for their annual conference. Representatives from sales and marketing for teams, leagues, properties, agencies, sponsors, and vendors were all on hand to network and share best practices in disciplines such as social media, marketing, senior management, sponsorship sales, business development, and ticket sales.

As sports business continues to evolve and teams look to market their products in a more relevant manner, it was no surprise then to hear phrases like “leveraging big data,” “driving...

We are excited to announce that ExactTarget will once again partner with Andretti Autosport for the 2013 season as a strategic sponsor for 2012 IZOD IndyCar Series Champion Ryan Hunter-Reay and James Hinchcliffe.

The entire Andretti Autosport team’s passion for precision, speed, accuracy, and real-time interactions make them a perfect addition to the ExactTarget family and ideal partners to carry the ExactTarget brand.

Ryan’s leadership on and off the track is impressive. He is the only driver to have won races in the IZOD IndyCar Series, CART, Champ Car, Rolex Grand AM Series, and American Le...

For a few days at least, Kobe Bryant decided to enter the social media conversation on Twitter. This is significant on several fronts – the most notable being the fact that NBA’s fifth all-time scoring leader typically takes a strict stance on privacy. According to Mashable, Bryant actually joined Twitter in 2011 but then deleted his account after attracting more than 35,000 followers in mere hours. (Almost 90% of the league’s players are on Twitter today.)

On Christmas Day, @nikebasketball (a Bryant sponsor and creator of his official sneaker) turned the reins of its handle over to Kobe...

Back in 2002, Notre Dame football boldly had t-shirts printed with the slogan “RETURN TO GLORY” blazoned across the front. At the time, they had just hired Tyrone Willingham and were bullish on the prospects that he would bring ND football back to greatness.

The football program had not experienced a national championship since their undefeated season in 1988 and had high hopes for the new coach. After a successful first season at 10-3, his subsequent seasons were sub-.500 (5-7) and .500 (6-6), respectively. Admire the zeal, but maybe a bit too soon on the shirts?

Well, the 11-time national...

Brad Keselowski, the 28-year-old NASCAR driver, made Twitter history on Monday night becoming the first driver to tweet while racing.  The Daytona 500, NASCAR's most popular race, had a two-hour red flag delay Monday when Keselowski decided to take to his smartphone.  His first tweet had the below picture of the fire on track from his vantage point:

Keselowski picked up over 100,000 new followers in less than two hours as he issued a series of tweets after the fiery explosion on the track delayed the race. He continued the tweets once he got out of the car during the two-hour delay - including...