Wednesday, February 29, 2012
Brad Keselowski, the 28-year-old NASCAR driver, made Twitter history on Monday night becoming the first driver to tweet while racing. The Daytona 500, NASCAR's most popular race, had a two-hour red flag delay Monday when Keselowski decided to take to his smartphone. His first tweet had the below picture of the fire on track from his vantage point:
Keselowski picked up over 100,000 new followers in less than two hours as he issued a series of tweets after the fiery explosion on the track delayed the race. He continued the tweets once he got out of the car during the two-hour delay - including some funny exchanges in responding to fans on twitter.
What do you think of the bold move Keselowski made by tweeting during the Daytona 500? Undoubtedly, if one was not a race fan before tonight but a social media maven, he or she has taken notice of Brad Keselowski. It was an interesting move to provide a one-of-a kind perspective on Monday's race.
Keselowski may have played himself into future endorsement opportunities by making a name for himself through the social media platform. Do you think NASCAR implements rule changes to prevent drivers from tweeting from the track and/or while driving?
Regardless, this little episode demonstrates that live sports are, indeed, an unprecendented social experience.