Targeted Email

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was iGoDigital, the leading provider of personalization services that guide smarter retail. In the chat we discussed current practices and the benefits of implementing Product Reccomendations into your marketing strategy.  Here is a summary of our chat:

@ETNexus Q1 What brand gives you the most...

ExactTarget's annual user conference, Connections, is a really big deal for our customers. Every Autumn, thousands of interactive marketers from around the globe head to Indianapolis for 4 days of thought leadership, content, and empowering stories for the world's largest interactive marketing conference. This October, over 4,000 will gather in Indianapolis and it's sure to be our best year yet. With offices around the world, we saw a great opportunity to take the great success of Connections to various offices around the globe for CONNECT: Marketing to the Power of One. These day long events...

You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, here are the top 5 tips that we give clients to ease the burden on your team at the same time as speeding up the implementation. 

1. Define your marketing objectives and goals
   
   Prior to engaging with your assigned services team or partner agency, it is critical that you have...

As an email marketer, the primary promotional messaging you do for your business is a no-brainer. Sale coming up? Send the email. Event to RSVP for? Send the email! It’s a marching order of sorts, one that keeps you busy week in and week out, planning for what email is next and which subject line to use and which buttons will drive the most clicks and...

In the mix of it all, are you missing the clear opportunities to build out your programming to make the most of your audience and their engagement? Use the check list below to earn a gold star on your message strategy, or identify the programs...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was  Joanna Milliken, Director Product Management for ExactTarget Email.  Joanna was one of ExactTarget's first employees and has contributed to building the organization and has served many roles throughout her tenure. She is passionate about email marketing and working with clients.  In the chat...

There’s been a new trend cropping up lately in inboxes – maybe you’ve seen it? It’s full of love. Sometimes it points you in the right direction. Other times, it’s simply breaking up the information overload.

What’s the trend? It’s icons in subject lines, and marketers in every vertical are finding ways to use this eye-catching new tool to snag more opens on their emails.

It’s actually not that new. Since a fourteen year old first learned to text her friends, they’ve been putting the < together with a number 3 to create a heart. (It looks like this: <3 See it?)

What IS new is that all kinds of...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Joanna Millikin, director product management for ExactTarget Email, on this week's #NexusCafe chat. Joanna was one...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Every developer working with ExactTarget should be familiar with our CODE@ developer community by now (if not, take a moment to head over and familiarize yourself with everything we have to offer - the rest of this post will make a whole lot more sense if you do). The site contains a wealth of resources, including a dedicated Q&A section for developers and blog posts from both our team and our partners.

And here's your newest reason to head over to CODE@ . . .

On March 6th, CODE@ becomes the exclusive home for all of ExactTarget's developer documentation.

For a few months, we've maintained the...

Marketing automation is term that is gaining momentum whether you are a B2B or a B2C marketer.  But what does it mean and what impact will have on your email and cross-channel marketing efforts? 

        
Salesforce and American Data Company will discuss Success in the Social Enterprise, and explore how mobile devices are accelerating and amplifying the social message. We’ll share insights from our 2012 Channel Preference Survey highlighting what motivates consumers to use specific communication channels,...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

During a recent #NexusCafe chat, we focused on email marketing tips that are often overlooked or missed. Our guest for the chat was Jody Freshwater, account director at MarketNet. Jody has spent many years working with ExactTarget for her client's interactive marketing campaigns. She has also volunteered help lead our 3sixty Live Dallas...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business at The Karcher Group, a digital marketing agency that bought...

What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

The Canadian Radio-television and Telecommunications Commission (CRTC) released the final form of its regulations on March 5, 2012. You can see them for yourself in the Canada Gazette (Canada’s version of the United States’ Federal Register). They are printed in the March 28, 2012 edition. This version is not a call for comments, but rather the release of the actual rules after considering the comments made in response to their prior “Call for comments on draft Electronic Commerce Protection Regulations” which was released last July.

These regulations are not much different than the...

Each Thursday at 11am EDT, marketers from around the world join theExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Elizabeth Music Industry Marketing Manager, Retail here at ExactTarget.  Elizabeth has over 7 years of experience in the retail industry with a passion for helping retailers improve their digital marketing programs. We discussed how to meet the demands of a hyper-connected consumer. Here's a summary...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Jeremy Mayes, account executive at PPC Associates. Jeremy has over 15 years of direct marketing experience with a passion for search engine marketing. We discussed fundamentals and insights for maximizing your pay-per-click campaigns. Here's a summary of our discussion:

@ETNexus Q1: What are some...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Brian Shelton, eCommerce & Special Projects Manager at Gilchrist & Soames. Brian just completed a major website project at his company so content automation was top of mind. Brian is involved in the 3sixty Live Indianapolis user community and is a regular contributor to the weekly #NexusCafe chat.

He...