Andrea Vahl (@AndreaVahl) wrote a great blog post about How Your Business Can Use the New Facebook Cover Photos. While she goes into much more depth, the two primary items to keep in mind are 1) cover photos may not include more than 20% text, and 2) cover photos are no longer disallowed to incorporate calls to action, websites, or address information.
Marketers should definitely keep #1 in mind to ensure they don’t go through official Facebook reviews like I mentioned in my last blog post. Meanwhile, #2 provides some great new opportunities in taking advantage of your Facebook presence. Even...Read More »