When Seth Godin introduced the concept of permission marketing in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at a new crossroads; one where customers request marketing messages.
Never forget that digital messages rendered on mobile devices are personal and intrusive. On the Advertising Aggravation Continuum (shown below), they are most comparable to telemarketing. We all know what happened to that traditional marketing channel and the impact on brands that abused it.
In the middle of the continuum, people...Read More »