This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: 1/7/2013
Subject line: It worked for Obama...
“A catchy, intriguing, topical subject line introduces a mobile-friendly, plain-text email that’s well-suited to convey the concise message. Both this email and the text-heavy emails of the campaign season are reminders that plain text can still be very effective, particularly in the age of mobile.”
—Laura Earley, Associate Designer
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